Telemarketing Software Featured Article

Robust Telemarketing Software Helps to Deliver a Successful Campaign

January 06, 2011
By Susan J. Campbell - Telemarketing Software Contributing Editor

Telemarketing is not necessarily a word favored by consumers in this market. Mention telemarketing software and you are likely to find yourself without an audience. For those operating in this space, however, telemarketing is still a viable option for reaching the target audience and promoting products.

 This recent Promotion World report examined the importance of telemarketing software and how it serves as an important tool companies can use to reach out directly to those who are looking for a specific product or service. Of course, the company has to know what they are doing if they want their audience to pay attention and listen. 

One of the most important things a telemarketing company can do is to pay attention to where the best call lists come from and how call center agents are interacting with those potential customers. To achieve prosperity with telemarketing tools, a company also needs to rely on a system that was specifically designed for telemarketers.

 At the same time, companies should also implement telemarketing software solutions that enable them to build a strong campaign, execute the campaign and measure its results. This strategy is proven to be effective, as long as the company is relying on strong lists, trained agents and the right system.

Telemarketing lists are available from outside sources, yet the company does take a risk in making such purchases. Many of these lists can include dead leads or leads that are not well suited for the company. Internal methods to collect call lists can prove to be more effective and telemarketing software implementations can help in the process. Platforms that support rewards programs and online subscriptions provide a way for potential clients to opt-in, ensuring the company has a quality list from which to call.

A company seeking to improve its telemarketing performance should also be sure to properly train all agents. Every interaction between a client and a customer is important. Agents must be able to follow a script and think on their feet. They should be able to engage the customer in conversation and suggest up-sell and cross-sell products. Agents that are personal and engaging are more likely to forge a connection with an individual and produce better results.

 A company seeking to improve its overall telemarketing performance should also have a robust system in place. Customers – and potential customers – will not be impressed with a substandard system that drops calls, sends them through a phone tree maze or asks for the same information at each step. This high quality expectation also applies to the telemarketing software and cutting corners could also mean cutting sales. 

Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Juliana Kenny