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VanillaSoft Sponsors '20 Women to Watch in Sales Lead Management'

January 11, 2011
By Anil Sharma - Telemarketing Software Contributor

VanillaSoft , the award winning lead management and telemarketing software created by Inside Sales experts for Insides Sales teams, announced that it has taken a lead sponsorship  for the 2011 Sales Lead Management Association's "20 Women to Watch in Sales Lead Management."

On January 3, 2011 James W. Obermayer, CEO of the Sales Lead Management Association (SLMA) announced that the association has started to accept nominations for the inaugural “SLMA 20 Women to Watch in Sales Lead Management” recognition program.

Nominations will be accepted through March 16th, 2011.

The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads.

"We are pleased to have the opportunity to sponsor this important recognition. We will be encouraging our customers, followers and vendors to nominate candidates that they feel should be recognized," said Ken Murray (News - Alert), president of VanillaSoft, in a statement.

As per SLMA, the association members have been invited to nominate women leaders in the field of sales lead management. From those nominated, 20 professionals will be selected as the SLMA 20 Women to Watch in 2011. The SLMA does not charge for membership. The winners will be announced by a panel of judges on March 31, 2011.

Nominees will be judged on their contributions to a combination of marketing, sales and sales lead management efforts.

Additional qualifications, such as board positions, book and article authorships and professional presentations regarding sales lead management and marketing ROI, will be taken into account. Pioneering efforts to advance the skill and knowledge of sales lead management will also be considered.

According to SLMA, the women to be recognized are most likely in marketing or sales at B2B and B2C companies, CRM, marketing automation, or lead generation firms, or telemarketing, lead management software, exhibits management or lead management service companies and agencies (direct, brand, PR and internet).

Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.

Edited by Juliana Kenny

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