Telemarketing Software Featured Article

Telemarketing Software Delivers Value to the Organization

March 03, 2011
By Susan J. Campbell - Telemarketing Software Contributing Editor

Telemarketing software can make the difference between wasted time and right party contacts. When working in a field that relies on connecting with the right person at the right time, telemarketing software takes on a whole new value when it streamlines the processes for the organization and improves overall performance.

 This recent Cambridge Network piece focused on the challenges of developing telemarketing skills and whether or not the organization should implement telemarketing software so they can do the training in-house or outsource the process to a specialist supplier. 

The organization may need to think about how quickly they need a solution, the level of flexibility they have or need and if the required resources actually exist in-house.When the organization allows telemarketing software to focus on delivering other benefits, the focus on developing telemarketing skills can be assumed outside of the organization. Taking this approach can easily jump start the growth of the business, as well as the acceptance of its goods and services. To help to determine how this works, let’s take a closer look.

Essentially, leveraging an outside supplier instead of internal telemarketing software to develop agents can slash time to market so the organization can take immediate advantage of market opportunities. Outsourced telemarketing training also helps to get the message to prospects sooner as the organization is not focused on recruiting and preparing staff to get the job done. In essence, this focus helps to drive additional sales and more customers. 

This approach also helps to ensure flexible staffing to better meet demand. A number of businesses have experienced fluctuations in demand. In working with an outside company, the organization can leverage this relationship to better manage campaigns. 

The organization can focus its telemarketing software on key initiatives, while remaining flexible. Relying on outside sources and not always telemarketing software also allows the organization to focus more closely on core business goals. As important as telemarketing is to the overall sales approach, it is still just one element and should only require a certain percentage of time and resources invested. 

Telemarketing software can also be leveraged to drive home the message to right party contacts when agents are trained outside of the organization as the training organization provides the know-how and the hardware support. This arrangement also helps to limit liability and maximize the potential return on investment. In short, the organization wants to drive its message home to customers and to do so, it needs to leverage key partnership and telemarketing software to get the job done.


Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Juliana Kenny