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eGain Transforms B2C Websites into Interactive Shopping Destinations

June 16, 2011
By Anuradha Shukla - Telemarketing Software Contributor

eGain, a provider of cloud and on-site customer interaction software, has released eGain Interactive Sales Suite.

Designed to transform B2C websites into interactive shopping destinations, the solution helps eBusiness and marketing teams to quickly deploy, assess, and refine customer engagement strategies with contextual promotions and proactive assistance.

eGain Interactive Sales Suite is an integral part of eGain's Customer Interaction Hub solution and can work seamlessly with eGain's service applications to ensure consistent customer experience at all touchpoints.

B2C businesses today are facing plenty of challenges today to keep pace with proliferating touchpoints and rapidly evolving interaction preferences.

eGain claims that its Interactive Sales Suite enables the deployment of holistic customer engagement strategies with a solution that is both agile and comprehensive.

"The multichannel Web is rapidly becoming the central point for business-to-consumer interactions," said Johan Jacobs, research director for Gartner (News - Alert). "Organizations that do not focus on leveraging web channels for unified sales, marketing, and service will struggle with customer engagement and ownership."

eGain Interactive Sales Suite is comprehensive, agile, and innovative. It also enables websites with rich interaction choices through a range of products, which are built on a eGain's robust, knowledge-powered customer interaction platform.

Elaborating further on the new offering eGain says that it enables B2C marketing and sales teams to easily test alternative customer engagement strategies. Businesses don’t require IT to deploy, measure, and refine website offers. All they need is a single-line Javascript addition to the website footer, says eGain.

"As premier analysts like Gartner and Forrester (News - Alert) suggest, B2C service and sales interactions are rapidly converging," said Ashu Roy, eGain chairman and CEO. "By co-innovating with partners like West Corporation, we are leading this industry transformation with cutting-edge interactive sales and service tools that leverage our Customer Interaction Hub."

Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny