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Telemarketing Software and the Non-Profit Sector: A Coming of Age Story

July 28, 2011
By Juliana Kenny - Telemarketing Software Managing Editor


When it comes to lead management and telemarketing software, we usually think of how giant corporate enterprises use such technology to boost their sales and leads. We look to the business-to-business leaders for hints as to what the next big step is for the market space, and we neglect to consider that there is a myriad of non-profit organizations using the same technology to gain visibility just like everyone else.


Ken Murray (News - Alert), CEO of VanillaSoft, a leading provider of telemarketing software, recently expounded upon the developments of marketing technology in a blog post about how non-profits are now able to take advantage of them. As a thought leader in the marketing space, Murray has had decades of experience providing telemarketing software to businesses of all sizes, and noted, “Today, non-profits have many choices outside of the traditional providers.  Many have amazing features that go well beyond the software of yesterday.  More importantly, they cost less, do more and do not require a contract.”

Whereas non-profits used to struggle to compete with larger businesses for the same marketing tools that used to only be targeted towards enterprises, big universities, or national organizations, now they have a much wider range of options when searching for technology to assist in performing membership drives, renewal campaigns, or phone-a-thons.

Non-profits can now take advantage of all the benefits of best-in-class marketing software thanks to software-as-a-service (SaaS (News - Alert)) technology. Murray made mention of certain requirements that non-profits have in terms of their ideally functioning marketing software including donor-centric features, progressive phone dialing, next-best donor logic, and on-board messaging.

“By adopting a SaaS solution, organizations can ensure that they are getting best-of-breed solutions at a favorable market price.  These features give organizations a significant lift in productivity because they enhance and automate the calling and fundraising process, eliminating wasted time, ensuring consistent messaging, tracking every donor from cradle to grave and providing a platform making training easier and more productive,” continued Murray. 

With features that include integrated e-mail, a performance dashboard, and intelligent call recording, non-profits can make processes simpler and more focused when reaching out to donors, organizing donor relations, and managing recordings from phone-based fundraisers.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking
place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register,
click here.


Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Stefanie Mosca



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