Telemarketing Software Featured Article

VanillaSoft Releases New Appointment Setting Software Features

August 11, 2011
By David Sims - Telemarketing Software Contributing Editor

VanillaSoft officials say the company has released new features within its Appointment Setting Software platform.

The improvements are designed to enhance VanillaSoft's appeal to companies engaged in setting appointments for their own in-house sales team, company officials say, “or for professional service bureaus setting appointments for their clients.”

The new release is described as “a vast improvement over basic telesales software and lead management software... focused on driving better qualified appointments and more appointments.”

Last month TMC’s (News - Alert) Juliana Kenny reported that Fonality (News - Alert) and VanillaSoft announced a partnership to unite the two software providers to supply sales centers with feature-rich hosting.

Ken Murray, President of VanillaSoft, outlined what he sees as three advantages of the new features.

Sophisticated calendaring. Appointment setting “requires precise calendaring,” Murray said, adding that appointment setting software “should do a few things really well: allow the appointment setters and the appointment receivers to clearly communicate availability, quotas and placement of appointments onto the calendar, allow calendar blocking and, of course, e-mail notification when an appointment has been added to a calendar.”

Prospect research. Cold calling is more challenging. Smart sales teams, Murray says, are deploying tools that “allow the appointment setter to gain some insight into the prospect being targeted for the appointment.” The idea here, Murray says, is that “a little research can go a long way,” and why not have your appointment software do the work for you?

Closed loop reprinting. In Murray’s view, reporting should include not only what is getting booked, “but also what the results of the appointment are once the salesperson has run them.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.


David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Juliana Kenny

Article comments powered by Disqus


Featured Whitepapers

  Mastering the Lead Management Process for Inside Sales
Managing leads is one of the largest expenses and most perplexing pains experienced by inside sales teams, and only a few companies ...
  Dynamic Inside Sales Scripting: Be Prepared to Go with the Flow
While it's clear that successful and productive sales calls are the goal of all inside sales teams, believe it or not, many do not have a dynamic script to handle different call scenarios ...
  Sales & Marketing Alignment: Bringing the Pieces Together
As business professionals, we are always looking for that next big thing. The thing that drives business, increases revenue, decreases operating expense, simplifies the process, and works more efficiently ...

Featured Case Studies

  Colt Powertrain
Colt Powertrain is a one-stop source for engines, transmissions and transfer ...
  The SALT Group
The SALT Group provides its clients with the most efficient and accurate Expense Reduction Reviews available ...
  Millikin University
Millikin University is a private, four-year university, with traditional undergraduate programs in arts and sciences, business, fine arts ...