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Vuria Delivers CRM Solutions to SMBs

August 11, 2011
By Anuradha Shukla - Telemarketing Software Contributor

VURIA Creative Technology (News - Alert) has expanded custom-designed Customer Relationship Management solutions to small-and mid-sized businesses.

The Scottsdale website design firm is offering expanded solutions to enterprises that want to leverage cost-efficient, enterprise-level platforms designed for businesses to grow into.

Commenting on today’s competitive business environment, VURIA says that enterprises have realized the importance of efficient lead management and outstanding customer service in attracting and retaining customers.

This has driven a large number of businesses to implement CRM technologies so they can improve their customers' overall user experience, increase employee efficiency and maximize profits.

VURIA claims its CRM systems can effectively boost a company's sales and marketing efforts. Also, its solutions can aid customer service teams to efficiently manage and retrieve information relating to all aspects of the customer relationship.

“In today's business climate, efficient management of all facets of the customer relationship is crucial to acquiring new customers and keeping existing customers happy. A good CRM system will streamline a company's business processes to allow for efficient tracking and management of all aspects of the customer relationship across all departments,” said Martin Diamond, president and founder of Scottsdale-based VURIA Creative Technology.

He continued: “The problem with most CRM systems is that they are difficult to navigate, so employees don't use them,” said Diamond. “VURIA works closely with clients at the initial stages of the design process in order to develop a custom CRM system that not only is right for each client's business needs but is also easy for employees to learn and use.” 

Read a related article at TMCnet “Soffront's Cloud CRM Beats Competitors' Software for Simplicity.”

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Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny