Telemarketing Software Featured Article

Telemarketing Software: Know What You're Paying For

February 07, 2012
By Juliana Kenny - Telemarketing Software Managing Editor


A lot of us, as consumers, often overlook many of the uses of our grand pieces of technology. For example, I had no idea that my laptop contained this little app called Snippet which allows me to parse images from websites and documents for easy copy/pasting into other formats. While that may sound silly to most people who are familiar with it, this tendency to not take advantage of everything our software offers us is rather common. Ken Murray of VanillaSoft recently made the point that it happens on the b2b side of things too, often resulting in the stunting of a business’ productivity.


In the realm of sales software and telemarketing technology specifically, Murray noted that some of his customers do not take advantage of everything VanillaSoft has to offer in the way of its SaaS (News - Alert) platform. He made mention in a recent blog post that “the greatest power of SaaS (software as a service) is that most providers have an aggressive release schedule, meaning new features become available much faster than the old days of boxed software or enterprise software.” And the challenges lies in “keeping up with the releases” so you get your money’s worth from the software you’ve implemented.

Offering up five tips for the wayward user, Murray suggests that you keep in quarterly check with your service representative while also regularly visiting the provider’s site to stay on top of its latest promotions.

Connecting with the software provider through social media is also an excellent idea. Actual user opinion always differs from what the corporate marketing strategy turns out to be, so it’s wise to take stock of the diversity.

Additionally, Murray suggests, “Don’t be afraid to click around. Log in, be bold and drill down to new areas that you have not visited before. Set up a small test project and select new features to see how they perform. The chances are, you will find some winners.”

And, lastly, take the bold step to make recommendations to the provider. If you don’t speak up about what you need from it, who will?


Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Stefanie Mosca



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