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SalesPortal Launches Marketing Analytics Dashboard to Track ROI and Campaign Performance

July 06, 2012
By Sujata Garud - Telemarketing Software Contributor

SalesPortal (News - Alert) has announced the launch of a marketing analytics dashboard, which will help customers access detailed, intuitive graphical reports to track return on investment (ROI) and campaign performance on the portal. With the help of this new campaign dashboard, contact center and marketing executives will be able to measure historical revenue trends, make campaign predictions, and monitor and review the performance of their SalesPortal customer engagement and inbound customer acquisition campaigns.

In a press release, Sujay Rao, SalesPortal’s director of product management, said, “Campaign reporting is essential for any marketing professional to track the effectiveness of their customer acquisition programs. SalesPortal’s latest graphical reporting capabilities provide a comprehensive view of campaign performance and ROI.”

The dashboard produces charts and graphs for SalesPortal activities that incorporate a set of actionable metrics related to incremental revenue opportunity, cost of sales and ROI on spend. SalesPortal is a cloud-based solution with the functionality to correspond with partner companies, generate and manage campaigns, present significant end-of-call offers to the agent desktop, and transfer calls to partner contact centers. SalesPortal’s most recent offers are available immediately to current customers using the cloud-based, patented technology for customer acquisition.

Kevin Sandhu (News - Alert), SalesPortal’s vice president of product management, added, “The addition of these reporting capabilities is consistent with our overall product strategy to support the success of our clients’ revenue generation and customer acquisition goals.”

Leading global brands rely on SalesPortal as a core component of their customer engagement and customer acquisition strategies. SalesPortal is used by marketing and contact center executives as an incremental revenue source and an extension of existing marketing partnership programs.

SalesPortal was recently in news when the company added a direct mail marketing service to advertising network. The service allows companies to generate additional revenue with targeted direct-to-consumer ride-along flyer inserts. With the help of new service, a company can include flyers from pre-approved advertisers in product shipments it sends to its customers.

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Edited by Brooke Neuman