Telemarketing Software Featured Article

Three Crucial Things to Be Mindful of When Leveraging Telemarketing Software

September 10, 2012
By Jamie Epstein - Telemarketing Software Web Editor

Telemarketing software is utilized by companies all over the globe in order to drive productivity via being able to communicate with multiple customers in a very short period of time, and encompasses vital tools like call recording, real-time management dashboards, call routing, and time zone call management, in order to increase sales. This robust software can also be implemented to enable these businesses to adhere to strict mandates governing the industry overall.

Here are three factors to take note of before implementing telemarketing software, originally outlined by the Business 2 Community website.

First, be sure to scrub the telemarketing list before turning to any type of dialer technology—whether it is an auto dialer or predictive dialer. Currently, there are many people who have signed up to be a part of the National Do Not Call Registry, a list that lets individuals select whether or not they wish to receive telemarketing calls at their home. A majority of telemarketers are not legally allowed to call a number once it has been on the registry for 31 days.

To avoid potentially being sued or even some pretty major fines, it is smart to hire a telemarketing software provider such as VanillaSoft who has been working alongside sales teams since 2005 and can deliver the right leads to the right people at the exactly right time.  

Next, always double check the person you are calling is actually the one on the other line of the connection.

The article stated, “A common mistake of marketers who do telemarketing is that after the introduction, they launch right away into the sales pitch. Unless the telemarketer makes an effort to identify the person she is speaking with, she might be delivering her pitch to someone who is trained to turn down marketing calls, rendering her time and effort entirely useless.”

Last but not least, research, research, research! Knowing the ins and outs about who your telemarketing campaign is attempting to get in touch with is something that should somewhat of a misnomer, but you would be surprised how many telemarketers out there go into calls without any type of knowledge about the person they are trying to sell something to. Luckily these days, it’s as easy as one, two, three to find out important characteristics about a customer thanks to things like social media.

“Knowing what your leads do for a living, how long their company has been established, how even how many employees they employ, can be easily gleaned from Google (News - Alert) if you give yourself enough time. Not only will having these data on hand help your marketing people make the telemarketing campaign more targeted, but it also helps speed up the telemarketing call which be greatly appreciated by the person listening to your sales pitch,” the piece concluded.

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Edited by Rachel Ramsey