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September 18, 2012

Telemarketing Software Provider VanillaSoft Appoints Kevin Thorton

By Jamie Epstein, TMCnet Web Editor


Telemarketing software is essential in driving efficiency and staff productivity in any contact center environment. With this robust solution in place, it is easy to manage and maintain an always growing amount of leads that can then be distributed to the most ideal team members. Telemarketing software typically including vital tools like call recording, real-time management dashboards, call routing, and time zone call management, enabling organizations to provide a much high level of customer support while simultaneously remaining compliant with rigorous mandates.


Texas-based VanillaSoft is a company that is deeply rooted in this space who powers hosted, Web-based applications that are extremely cost-effective in addition to being very easy to leverage.

According to its site, “Our hosted solutions offer all of the features your inside sales representatives or telephone agents need to be productive and successful - such as next best call routing, logical branch scripting, auto-dialing and intuitive contact management - without all of the bells and whistles that typically drive up the price of SFA solutions and distract your agents. With VanillaSoft, your people are focused and effective - this means more quality calls driving more sales to your bottom line.”

As the firm continues to expand, recently it was revealed that Kevin Thornton has come on board as executive vice president of the Sales and Marketing division. He will be focusing heavily upon enhancing VanillaSoft’s customer base as well as driving revenue and overseeing all new customer engagement and acquisition strategies.

“Thornton has over 15 years of sales and marketing expert in the software industry. We look forward to working with him to expand our reach to more sales and service organizations that want to maximize their team’s productivity and results." said David Hood, president and CEO of VanillaSoft, in a statement.

Before taking on this important role within the telemarketing software team, Thornton was senior vice president of Sales and Marketing, Americas at Corel Corporation where he was worked to improve regional sales, marketing, alliances and business development activities.

Thornton added, "When (Hood) offered me the opportunity to work with him and the VanillaSoft team, I jumped at the chance. As a software executive having managed large sales, marketing and operations teams, I immediately recognized the robust power and benefits of VanillaSoft’s SaaS (News - Alert) platform and look forward to spreading the message to new prospects, customers and partners."

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Amanda Ciccatelli


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