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Telemarketing Software Provider VanillaSoft Teams with LifeBoat

October 16, 2012
By Jamie Epstein - Telemarketing Software Web Editor


Touted as a lead management telemarketing software provider that assists customers in seeing much better results when compared to leveraging existing phone systems, the Texas-based company recently joined hands with LifeBoat. This strategic alliance will benefit both organizations, helping to expand VanilaSoft’s footprint while also giving Lifeboat employees access to the telemarketing software provider’s wide network of resellers.


VanillaSoft works with customers around the world and in nearly every industry, powering Software-as-a -Service (SaaS (News - Alert)) offerings that have been created from the ground up to make selling, prospecting or appointment setting through outbound calling much less complex and more fruitful. It offers users robust capabilities including automatic lead distribution, logical branch scripting, auto dialing, next-best-lead routing, intelligent call recording, integrated e-mail follow-up, real-time activity dashboards and Web reporting.

According to Kevin Thornton, executive vice president of Sales and Marketing, VanillaSoft, “There were a number of factors that influenced this decision. Lifeboat is very reputable and is highly regarded as a great partner that is easy to do business with. The company has a global reach and is an international company with a U.S. head office and regional sales offices abroad. Also, Lifeboat is a specialty software distributor and as such is very focused on the software category.”

While VanillaSoft has historically focused on direct sales and marketing strategies through this newly inked partnership with Lifeboat, it will be able to leverage the firm’s sales and marketing programs and their base of global resellers, augmenting the telemarketing software provider’s direct efforts with a comprehensive two-tier channel program.

Further, this initiative will allow VanillaSoft to execute a new channel sales and marketing program, and to “cast a wider net” by leveraging global resellers’ “feet on the street” to market and resell VanillaSoft solutions globally. “Lifeboat resellers are engaged with thousands of end-user customers around the world, helping them procure software solutions to help run their businesses. Through training and awareness, resellers will be able to recommend and resell VanillaSoft to end user customers that are in need of CRM & Lead Management solutions,” Thornton added.

Not only will this partnership enable Lifeboat and its resellers to generate recurring sales margins by marketing and reselling VanillaSoft’s CRM and Lead Management subscriptions to end-user customers, but it will also help clients to raise the bar on efficient selling to customers and stakeholders alike.

It was only last month that VanillaSoft appointed Thornton as executive vice president of the Sales and Marketing division. In his new role, he will be focusing heavily upon enhancing VanillaSoft’s customer base as well as driving revenue and overseeing all new customer engagement and acquisition strategies.

“Thornton has over 15 years of sales and marketing expert in the software industry. We look forward to working with him to expand our reach to more sales and service organizations that want to maximize their team’s productivity and results." added David Hood, president and CEO of VanillaSoft.




Edited by Allison Boccamazzo



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