• Facebook
  • Twitter
  • Google Plus
  • LinkedIn

Telemarketing Software Featured Article

Telemarketing Software: A Non-Optimized Mobile Site Kills a Brand's Reputation

 
October 18, 2012



 With smartphones threatening to monopolize Internet usage due to their increased power and pocket friendly prices, one might be tempted to conclude that a mobile friendly offering is all that a marketer needs to improve sales. This is to some extend undeniably true due to the fact that mobile friendly enterprise applications in addition to telemarketing software can be an added advantage to drive company sales.


On the other hand, a complicated marketing site will totally lose appeal to the potential customer, hence doing more harm than good to your brand. People are currently getting busier or rather more impatient. For instance, if somebody lands on your marketing website but finds it hard to navigate around featured content, they will likely leave and look for better laid-out sites.

With the Internet spoiling people in the amount of choices they have, first impressions matter significantly. It does not make sense to keep meddling through long unnecessary content on your way to desired content. This should always be on the mind of website developers and businesses alike when designing a mobile friendly site. This not only saves the customer the pains of squinting to read unnecessary content (which can be strenuous for devices with small VDUs) but also gives an illusion that the marketed product will be as efficient as the marketing site.

Recently, Marketing Vox conjured Google’s (News - Alert) report on how bad mobile marketing can influence customer product response. Part of the report says, “Google concludes from the new study that non-mobile friendly sites actually damage a company’s reputation: 36 percent of respondents said they felt like they’ve wasted their time by visiting those sites, and 52 percent of users said that a bad mobile experience made them less likely to engage with a company. Almost half felt that a site that works poorly on a smartphone indicates a company that does not care about its business.”

We can therefore conclude that within mobile website marketing, advertisers have the crucial task at hand of reaching out to decision makers who do not have extra minutes to waste within their busy schedules and would rather move onto another site quickly rather than bear the pain of sloshing through incompetently presented junk. To win such a battle, precision and giving only relevant data is a crucial and decisive weapon.




Edited by Jamie Epstein

Featured Whitepapers

9 Essential Productivity Tools for Inside Sales Teams

9 Essential Productivity Tools for Inside Sales Teams
In 2011, inside sales eclipsed outside sales by an astounding 300 percent (source: InsightSquared.com), and became the dominant means of business development.

4 Ways Queue-Based Lead Management Is Shaping The Inside Sales Industry

4 Ways Queue-Based Lead Management Is Shaping The Inside Sales Industry
What is inside sales? It's sometimes defined as "remote selling," "virtual sales," and even "sales in the cloud."

Want to Make More Sales? Make More Sales Calls.

Want to Make More Sales? Make More Sales Calls.
It sounds simple. Hire some salespeople, give them each a telephone and the revenue will magically appear, right?
At least that’s what a lot of companies think.

Featured Case Studies

Telemarketing Services Company Case Study

Telemarketing Services Company Case Study
A Canadian business development firm was using a homegrown solution and needed a cloud-based telemarketing software to manage lead generation and appointment setting.

Lead Generation Case Study

Lead Generation Case Study
An outsourced business development firm needed a cloud-based prospecting software and appointment setting to increase the functionality and flexibility of its agents.

Call Center Case Study

Call Center Case Study
A Call Center and Appointment Setting Company in Seattle was experiencing technical glitches and poor customer service from their existing call center software provider.