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Telemarketing Software: A Non-Optimized Mobile Site Kills a Brand's Reputation

October 18, 2012
By David Gitonga - Telemarketing Software Contributing Writer

 With smartphones threatening to monopolize Internet usage due to their increased power and pocket friendly prices, one might be tempted to conclude that a mobile friendly offering is all that a marketer needs to improve sales. This is to some extend undeniably true due to the fact that mobile friendly enterprise applications in addition to telemarketing software can be an added advantage to drive company sales.

On the other hand, a complicated marketing site will totally lose appeal to the potential customer, hence doing more harm than good to your brand. People are currently getting busier or rather more impatient. For instance, if somebody lands on your marketing website but finds it hard to navigate around featured content, they will likely leave and look for better laid-out sites.

With the Internet spoiling people in the amount of choices they have, first impressions matter significantly. It does not make sense to keep meddling through long unnecessary content on your way to desired content. This should always be on the mind of website developers and businesses alike when designing a mobile friendly site. This not only saves the customer the pains of squinting to read unnecessary content (which can be strenuous for devices with small VDUs) but also gives an illusion that the marketed product will be as efficient as the marketing site.

Recently, Marketing Vox conjured Google’s (News - Alert) report on how bad mobile marketing can influence customer product response. Part of the report says, “Google concludes from the new study that non-mobile friendly sites actually damage a company’s reputation: 36 percent of respondents said they felt like they’ve wasted their time by visiting those sites, and 52 percent of users said that a bad mobile experience made them less likely to engage with a company. Almost half felt that a site that works poorly on a smartphone indicates a company that does not care about its business.”

We can therefore conclude that within mobile website marketing, advertisers have the crucial task at hand of reaching out to decision makers who do not have extra minutes to waste within their busy schedules and would rather move onto another site quickly rather than bear the pain of sloshing through incompetently presented junk. To win such a battle, precision and giving only relevant data is a crucial and decisive weapon.

Edited by Jamie Epstein