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Telemarketing Software Provider VanillaSoft Joins AA-ISP

October 31, 2012
By Rajani Baburajan - Telemarketing Software Contributor

VanillaSoft, a provider of telemarketing software and solutions, has joined as a Silver sponsor of the Inside Sales Expo 2012 conference in San Francisco on November 5. The event is conducted by American Association of Inside Sales Professionals (AA-ISP). VanillaSoft has also become a member of the AA-ISP.

The telemarketing software provider offers Software-as-a-Service (SaaS (News - Alert))-based lead management and CRM software for phone-centric sales activities. Its portfolio has features like next-best-lead routing, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and call recording for training.

According to company officials, VanillaSoft telemarketing software helps users realize a production increase of 30 to 100 percent over traditional CRM, creating an easy to justify ROI.

The membership in AA-ISP and the event sponsorship will help the company to accelerate its brand awareness efforts.

VanillaSoft is expanding its marketing efforts across the globe by unveiling its global distribution agreement with Lifeboat Distribution. Industry alliances, event sponsorships, membership in organizations like AA-ISP will also give a boost to its marketing activities.

"As a lead management software provider to the Inside Sales community, VanillaSoft is pleased to be a sponsor of Inside Sales Expo 2012,” said Kevin Thornton, executive vice president of Sales & Marketing with VanillaSoft, in a statement. “Rapidly improving communication technology and shrinking travel budgets mean many organizations are shifting more activities to inside sales teams.”

By participating in the 2012 Inside Sales Expo, VanillaSoft gets an opportunity to further its commitment to the inside sales community. It’s a great educational and networking opportunity for the company, said Larry Reeves, COO of AA-ISP.

"AA-ISP is delighted to welcome VanillaSoft as a Silver sponsor of the 2012 Inside Sales Expo in San Francisco,” Reeves added. “VanillaSoft understands the challenges faced by inside sales professionals as evidenced by its lead management software developed specifically for sales-by-phone professionals.”

Edited by Jamie Epstein

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