Telemarketing Software Featured Article

Telemarketing Software Can Prevent a Customer Base from Shrinking

November 13, 2012
By Jamie Epstein - Telemarketing Software Web Editor

Some people stereotype the telemarketing space into a group of annoying phone calls, SMS texts or e-mail messages that always seem to occur around dinner time, similar to the way in which they group all people from Brooklyn together for having extremely strong accents. However, this is simply not the case as telemarketing software is being used more and more to actually prevent bad business actions that could ultimately sway a consumer to turn to a competitor. And hey, this is a tool you won’t want to “fuggedaboutit” if you wish to remain successful in the long term.

Even though this type of intuitive software from major providers like VanillaSoft once got a bad rap, it now is proving to not only bring benefits to companies including driving visibility, powering high conversion rates and showing immediate results, but is also eliminating the consequences that come when performing certain actions. Some of these include:

·         Relying too heavily upon the solution– When employees become unproductive and instead of only targeting the select audience who may be interested in whatever you are trying to promote they just use the computer to blast out a message, this will likely lead to consumers becoming enraged mighty quickly. Telemarketing software can help to highlight a smaller audience who actually wants to hear more about your promotion.

·         Technostress – “You also have the classical examples of technostress, which is often a source of fear for anyone just beginning to implement IT into their infrastructure. Do not underestimate the horrors that come when people think that technology has only added to work instead of reduced it,” a recent article revealed. Moreover, this type of software can be used to drive efficiency within an enterprise as users can do more in the same amount of time than ever before.

·         Inefficiency amongst workforces–Using this software without also using your brain in conjunction will enable individuals to rapidly lose their determination to convert leads into sales and this will then cause them to be at a complete loss if for some reason the telemarketing product failed. While the solution should be implemented, it should be used in conjunction with other marketing methods to optimize the successfulness of the campaign.

While telemarketing software sometimes is pinned as the scapegoat for unlawful business practices, it actually can be utilized to perform appointment setting, cold calling, hot lead prospecting and the sale of products and services by phone.

“Significantly increase productivity and quality while gaining valuable management insight into not only effort but also results,” the VanillaSoft website advises. For more information about their robust software, click here.

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Edited by Amanda Ciccatelli