Telemarketing Software Featured Article

What Will 2013 Bring to the Telemarketing Software Space?

January 08, 2013
By Jamie Epstein - Telemarketing Software Web Editor


A New Year means a fresh start for everyone, a blank slate of sorts that allows you to redo your actions and make resolutions to do things differently this time. While there is little telemarketing software provider VanillaSoft needs to do over, there are many things it has planned for 2013 that will assist mobile users who wish to use their devices on-the-go while still having access to the company’s innovative platform.


Some of the steps the company is taking directly relate to making VoIP easier, powering quicker access to leads and driving visibility into results attained in a simpler manner.

According to Kevin Thornton, executive vice president, Sales and Marketing, VanillaSoft, “As the economy continues to recover, we feel that more and more companies will be looking to leverage the phone for B2B and higher-end B2C sales. VanillaSoft is uniquely positioned to help companies organize these types of sales processes as our solution is built upon a careful assessment of the tradeoff between productivity and quality with every new feature that we introduce.”

This year, the telemarketing software provider is forecasting that it will see an increased adoption in VoIP, and in turn, VanillaSoft will do its best to continue integrating with as many solutions as possible.

Thornton added, “Addressing the needs of mobile users while maintaining the quality and productivity that VanillaSoft is known for will also prove to be an exciting challenge.”

Telemarketing software has adapted with the changing times, and while current trends are not making the telemarketing software space obsolete, they are changing the types of calling campaigns being carried out. While the 1990’s and early 2000’s are highlighted as utilizing ‘traditional’ types of marketing approaches including predictive dialers to contact many people in a very short period of time, today, leads are becoming more valuable and technology is enabling higher-level sales people to sell from a distance.

“The software solutions that benefit from this change will be those that recognize the importance of increasing productivity but without sacrificing the quality of the contact,” he stated.

While the phone is still the most effective and economical way of reaching out to potential customers, video conferencing and screen-sharing software now lets sales to be made virtually. This increases the importance of software that is specifically designed to work in a sales process driven over the phone.

Thornton concluded, “You need to be able to ensure that all potential leads are being worked quickly and efficiently while maintaining a high-quality contact. The best inside sales/telemarketing software solutions allow you to do this. Also, a Software-as-a-Service (SaaS (News - Alert)) platform such as VanillaSoft, is rapidly growing in adoption. Time to market and on-boarding is instantaneous with no need for software downloads on local desktops. Ease of administration is another key driving factor since this model is ideal for distributed sales teams that work remote.”

Although 2013 has just begun, it sure looks like it will be an exciting 12-month period – at least for those leveraging telemarketing software.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Allison Boccamazzo



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