Telemarketing Software Featured Article
Leverage Technology to Achieve Your 2013 Resolutions
By TMCnet Special Guest
Kevin Thornton, Executive Vice President of Sales and Marketing, VanillaSoft
If you’re reading this, then congratulation is in order because you made it through the Mayan Apocalypse, the fiscal cliff, hectic holidays, and even Bieber Fever. (Maybe a few of you still have Bieber Fever?) You’re strong. You’ve been through the fire. You’re ready.
It’s New Year’s Resolution Time
Don’t worry—we aren’t talking about the painful ones like “get in shape, go to the gym, or watch less television.” These resolutions are business objectives that you can achieve by simply harnessing technology. These resolutions are relatively painless and vitally important for a successful 2013.
Get In The Cloud
Cloud computing can help your organization be more productive, reduce costs, safeguard data, and minimize risks. Solutions like VanillaSoft that are cloud-based or “SaaS (News
- Alert)” (Software-as-a-Service) offerings can help you:
- Minimize risk of lost or misplaced customer details or sales information through centralization of data in the cloud. No more lost slips of paper or missing spreadsheet files.
- Protect your data in the event of a natural or man-made disaster. Employees can work remotely and still access key details even if your physical office building is inaccessible.
- Keep sensitive data secure upon employee separation. Data is kept in the cloud—not on hard drives or paper. When an employee is dismissed or leaves, his credentials can be inactivated immediately to protect important company data.
- Reduce costs related to hardware and software. Providers like VanillaSoft manage the infrastructure requirements of their solutions so that you don’t have to spend the time, money, and resources on that part of the equation.
- Reallocate IT time to other mission-critical projects. IT can focus on issues other than managing software deployment when you work with a SaaS provider like VanillaSoft.
Get Organized
By leveraging the right software, you can get more organized and become more productive in 2013. No matter what type of software solution you are considering, be sure that it helps you automate, measure, and manage. For example, when selecting your lead management and appointment setting solution, be sure to consider the following key features (all of which are part of the VanillaSoft offering):
- Dashboard reporting to help management understand what's in the pipeline
- Key performance indicator reporting to help monitor campaign performance
- Lead scoring
- Automatic dialing with VoIP integration
- Next best call automated lead routing
- E-mail templates to save time in follow up
- Call recording for quality assurance and training
If you attempt to address all of these features through a paper approach or development of an ad hoc system cobbling together a variety of software applications, you’ll lose productivity and likely increase your spend with little return on investment. And, you may not stick to “getting organized” as one of your 2013 business resolutions.
Be Change-Ready
It’s easy to get in a rut. While forming a new habit can be difficult, breaking an old habit can be even harder. If you are going to go for it and get organized, make the most of the data you can begin collecting during that process. With VanillaSoft, for example, you can:
- Review recorded calls for quality assurance and training. Audit your call data and learn where there are areas for improvement.
- Analyze your campaigns and make changes in your approach to improve your results and become more productive.
There are software solutions like VanillaSoft to help you with your business New Year’s resolutions. Resolutions don’t have to be as daunting as facing a Mayan Apocalypse. Partner with the right providers and you can make it through most anything—even Bieber Fever!
For a free trial of VanillaSoft, click here now.
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Edited by Jamie Epstein









