Telemarketing Software Featured Article

VanillaSoft Bags TMC's Customer Magazine 2012 Product of the Year Award

January 30, 2013
By Sujata Garud - Telemarketing Software Contributor

VanillaSoft has received the 2012 Product of the Year Award from TMC (News - Alert). The company has been awarded recognition in the Lead Management category. VanillaSoft, an award-winning, Cloud-based Lead Management and CRM platform, is unique because of its “sales by phone” design.CUSTOMER magazine will publish the 15th Annual Product of the Year Award winners in the January/February 2013 issue.

VanillaSoft’s distinctive features include automatic lead distribution, logical branch scripting, auto-dialing, intelligent call recording, integrated e-mail, activity dashboard and robust Web reporting.

“We are proud to receive the TMC CUSTOMER magazine 2012 Product of the Year Award. While 2012 was a year of fantastic sales growth, it was also a year of profound change with the passing of our founder, Ken Murray (News - Alert). As we celebrate receiving the Product of the Year Award, we will be reflecting on Ken’s legacy and his leadership that helped us to achieve this level of excellence,” said, David Hood, president & CEO of VanillaSoft.

Rich Tehrani (News - Alert), CEO of TMC, said, “VanillaSoft was selected to receive a 2012 Product of the Year Award for its achievement in advancing customer experience management technologies. VanillaSoft has demonstrated excellence as well as provided ROI for the companies that use it.”

TMC’s CUSTOMER magazine premiered in September 2012 and is the industry’s new, definitive source for news, product information, and strategies for communications that engage customers and potential customers. Each issue of CUSTOMER includes news and insights on the latest developments in agent training, analytics, ERP, IVR, social CRM solutions, mobile apps, workforce management and more.

Recently, VanillaSoft was in news when the company joined hands with LifeBoat. This strategic alliance would benefit both organizations, helping to expand VanilaSoft’s footprint while also giving Lifeboat employees access to the telemarketing software provider’s wide network of resellers. 

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Edited by Brooke Neuman