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Telemarketing Software and Weighing Options for New Lead Generation Programs

February 27, 2013
By Tracey E. Schelmetic - Telemarketing Software Contributor

As the customer relationship gets ever more complex – witness the addition of social media and mobile apps to the already complicated mix of multimedia channels customers use to contact companies – the ability to maintain a high quality customer experience for each customer gets further from the average company’s reach. Couple this with a stagnant economy and most companies’ desire to boost revenue, and it’s simply beginning to make more and more sense to approach service providers who excel in lead generation and telemarketing software.

There are good reasons. These companies are generally better positioned to handle a high volume of multimedia call traffic, and they have the resources in place to meet the needs of customers regardless of channel. Generally, however, is the operative term, and once companies make the decision to go with an outsourcer, the difficult part becomes how to choose the right partner?

Business2Community’s Matt Ford wrote recently that companies seeking an outsourcing partner should keep a few things in mind before they make a decision.

Consider the company’s vertical expertise. While you may find a teleservices provider that has a great reputation and a lot of experience, is it the right kind of experience? If you are a b-to-b company, does it make sense to pick an outsourcer largely focused on the b-to-c industry (or vice versa)? Your partner’s expertise in marketing should extend to your firm’s products and services in order for them to actually be effective, writes Ford.

Don’t go with the cheapest price. Like with many things, with call center outsourcing, you get what you pay for. It’s not like shopping for generic paper products in which you can pay less by skipping the brand name. Be suspicious of a provider that offers services for considerably less cost than others.

Examine the outsourcer’s lead generation solutions. You have a right to know what solutions your prospective partner uses for lead generation. Is it an old, cobbled together hybrid solution or a cutting edge telemarketing and sales system? Many lead generation solutions on the market today, like those from VanillaSoft, offer automated dialing, real-time data management, next-best-call routing, lead tracking, dashboards and more, all in one easy-to-use platform and distraction free desktop interface.

Take time to weigh your decision. Even if you are in dire need for better lead generation results you must never rush your decision in picking a service provider. It is only quite rarely that anything good is born from making hasty decisions, especially ones concerning your business, writes Ford.

Choosing an outsourcer is a big decision. Once you’ve signed a contract, you’re stuck, at least for a while. Ensure that the lead-generation/telemarketing partner you choose is a good fit for your company, able and willing to meet your service level requirements and, most importantly, present you with high quality results.

Edited by Jamie Epstein