Telemarketing Software Featured Article

Will Obamacare Give Telemarketing a Bad Name?

September 30, 2013
By Susan J. Campbell - Telemarketing Software Contributing Editor

The benefits associated with the telemarketing world start to look like detriments to good business when quality calls are replaced with spam. Consumers do want to know about products and offers, but only from approved vendors. Not-for-profits and political sectors can continue to make calls, but the value of the message is easily diluted by the method.

Telemarketing software serves to enable those companies with a genuine approach to ethical business to better perform their tasks. It’s likely to be needed even more once Obamacare launches in January, according to a recent Investment Watch blog. Why? Workers paid through tax-payer dollars earn an income based on the number of Americans they are able to enroll in the government health program.

As a result, unsolicited sales calls and spam mail are expected to increase exponentially. Plus, not-for-profit organizations are being granted millions of dollars to hire “Navigators” and “Assisters” who will guide the consumers on the other end of the line through the federally-sponsored insurance exchanges. According to the U.S. House Committee on Energy and Commerce, one Navigator grant recipient has promised to complete 240,000 robocalls in an effort to encourage people to enroll in the program.

When used in telemarketing, a robocall generally delivers a recorded message to random phone numbers. The process is automated and often referred to as “robotic spam”. The Department of Health and Human Services (HHS) has deemed telemarketing in this method as inappropriate, yet no mention of improvements to prevent such marketing tactics has been mentioned.

For the American people, this basically means that your tax dollars will be used to generate calls coming into your home to sell you insurance. You are funding the individual and if you purchase the plan offered, you are also paying the commission – on top of the charges for the plan. And, you don’t have a choice – our elective officials will use our tax money as they see fit.

Unfortunately for those in the telemarketing industry, this news could have a vast negative impact. Consumers don’t necessarily relish the idea of receiving calls consistently until they are willing to make a purchase. Given that these calls are likely to ignore any Do Not Call list to accomplish a goal, the perceived protection from this service is likely to degrade as well.

Is this change in the healthcare market really for the good of the people? So much controversy has emerged as a result that this is one debate that is likely to continue. For those relying on telemarketing software to stay in business, they just may need to turn to a more robust version.

Edited by Rachel Ramsey