Telemarketing Software Featured Article

Want Leads With Telemarketing? Get Chatting

October 04, 2013
By Michelle Amodio - Telemarketing Software Contributor

Telemarketing is generally considered a cost-effective way to make money, and typically, the most expensive part is paying the telemarketers for making and/or receiving phone calls. 

In addition, telemarketing involves two-way communications; which makes the relationship with the customers more personal and interactive. This also strengthens customer loyalty and improves the image of the brand name of the company. Given that, the best way to obtain leads is to start talking.

Conversation is much better over a sales pitch. Chances are, starting a call with a sales pitch will almost always result in the other person hanging up long before you’ve had your chance to make an effort in your call. Don’t use a script that starts off with a closed-ended question.

Starting conversation with an open-ended question gives you the best chance of getting the ball rolling.

Begin by asking as many open-ended questions as you can. Work in close-ended questions and fact-finding questions during the course of the conversation.

Take some tips from the 5 W’s of writing: who, what, when, where and why. Throw in a how, in fact.

These will give you, the sales person, the necessary information to close a sale and make the person on the other end feel like less of a prospect and more of a person that you are truly interested in, and truly want to do business with.

Knowing how and when to talk to leads is a priority. Using the right software is a close second, as software allows companies to be more efficient when calling prospective clients. The right telemarketing software can be a useful tool to maximize sales, with features like automatic lead distribution, logical branch scripting, auto dialing, next-best-lead routing, intelligent call recording, integrated e-mail follow-up, real-time activity dashboards and Web reporting.

So, the next time you need to close a deal, be sure to fire up a good conversation and put that closed-ended sales pitch to rest.

Edited by Stefania Viscusi

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