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Move Acquires FiveStreet

October 24, 2013
By Anil Sharma - Telemarketing Software Contributor

Move, Inc., a player in online real estate and operator of, the official website of the National Association of Realtors, recently acquired FiveStreet, which provides a lead consolidation and response tool for agents, agent-teams and brokerages .The FiveStreet team will join Move as employees, continuing to expand the agent experience and integrate with existing Move offerings.

Officials with Move said that FiveStreet will join Move’s expanding platform of professional solutions that facilitate powerful connections for real estate agents, teams and brokerages.

Company officials said that FiveStreet's focus is on the first five minutes after a consumer contacts a realtor. The company's software consolidates leads from more than 40 providers, including and other major real estate sites, and automates the process of rapidly responding to, assigning and distributing leads. It provides agents with a single unified dashboard, ensuring leads aren't lost or overlooked, and provides Web and mobile tools for rapid response.

"This integration is a natural fit to our suite of professional products," said Steve Berkowitz, CEO of Move, in a statement. "It connects the power of our lead generation solutions with an elegant system that helps agents, teams and brokers rapidly qualify and respond to leads, and then transfer key lead information to our Top Producer and TigerLead systems for further follow-up.”

He said that this system works not only with leads but also leads generated by the competitors. Agents are freed from the inefficiency of accessing multiple systems and dashboards to run their business.

"Timeliness and data accuracy are hallmarks of our service to buyers and sellers. FiveStreet helps our customers similarly respond in a timely manner, creating an outstanding, seamless consumer experience," he said.

"At FiveStreet, we addressed one of the most competitive aspects of an agent's business securing that first connection by designing a simple, elegant automated tool that not only coaches the agent, via prompts, through the simple best practices designed to help secure the connection, but also integrates seamlessly with the next steps in the process," said Rusty Klophaus, CEO and co-founder of FiveStreet.

"We are working with Move in harmony toward our shared vision of simply and effectively facilitating the day-to-day aspects of a high performing agent's business practice in a systematic way,” said Klophaus.

He said that the company is thrilled to be part of the powerhouse of productivity that Move is creating with its suite of integrated solutions.

Edited by Rachel Ramsey

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