Telemarketing Software Featured Article

VanillaSoft Again Takes Home Top Award for Its Lead and CRM Software

February 03, 2014
By Mae Kowalke - Telemarketing Software Contributor


Winning and maintaining customers is harder than ever. The Internet makes the competition just a few clicks away, and the business climate increasingly demands client awareness and personalization that is not always easy to meet.

That’s why VanillaSoft’s telemarketing solutions are more necessary than ever, and why TMC’s (News - Alert) CUSTOMER magazine just named VanillaSoft’s lead management software solution its Product of the Year for 2014.


“On behalf of both TMC and CUSTOMER magazine, it is my pleasure to honor VanillaSoft with a 2014 Product of the Year Award,” said Rich Tehrani (News - Alert), CEO of TMC. “VanillaSoft’s Lead Management Software solution has proven deserving of this elite status and I look forward to continued innovation from VanillaSoft in 2014 and beyond.”

This isn’t the first time VanillaSoft has won the award; the company also took home the magazine’s top honor in 2012.

VanillaSoft offers lead management and CRM software solutions for phone-centric selling. The company’s software enables thousands of individuals and sales teams and individual sales people to do more than store their data and report on it like traditional CRM.

The company’s feature-set is world class, as highlighted by the CUSTOMER magazine award, and it includes next-best-lead routing, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, a live dashboard and digital call recording;  in essence, everything that sales teams need to make the sale and retain customers.

According to VanillaSoft, the typical user gains between 30 percent and 100 percent productivity over what usually is realized with traditional CRM solutions.

It works over existing phone systems, whether TDM- or VoIP-based.

“Our entire team has worked tirelessly to provide inside sales teams and other sales-by-phone professionals with an easy-to-use yet sophisticated lead management software solution,” noted VanillaSoft CEO, David Hood. “2014 promises more new features and enhancements that our clients will benefit from greatly.”

The CUSTOMER magazine award is just another feather in the cap for the company, a further accolade VanillaSoft can hold up that shows why sales teams should consider its offerings when these teams are selling to their own potential customers.




Edited by Rory J. Thompson



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