Telemarketing Software Featured Article

Big-Name Leads Aren't Different, and Yes, You Can Get Their Business

May 09, 2014
By Michelle Amodio - Telemarketing Software Contributor

Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission. But what if one of these potential leads is a big-name business, and yes, that company wants to do business with you?

Business 2 Community offers insight on why the big-name guy isn’t much different than your average lead, and explains how treating them shouldn’t be a tell-all, star-struck fan moment. In fact, while it may seem highly unlikely to you as a business owner that someone with the caliber of say, Facebook (News - Alert), wants your services, there are still some don’ts to follow to avoid some pitfalls.

For one, don’t panic. This is a potential sale, so treat it like you would other potential sales. You want it, but don’t make a big deal about it. Don’t bust out the banners and balloons, either. Just because Google (News - Alert) has you on a shortlist of potential providers, it doesn’t mean you’ve won a contract. Be humble, and reserve the champagne popping for when your business is actually and truly chosen.

If the fear of performance anxiety has you feeling like you might muck up this potential, take a deep breath and remember, if this was a regular lead, you wouldn’t freeze up under the spotlight. Be prepared, but be calm.

Of course, the idea of lead generation could also make any business choke in anticipation. Whether it’s for a big-name brand or the medium-sized business across the pond, the bottom line is you want the business and you need to go and get it.

Using telemarketing software with this approach is key. Solutions like VanillaSoft telemarketing software are designed to increase revenue. Managers can track every lead from beginning to end and see an increase in client outbound calls.

VanillaSoft offers complete transparency of activity and results, leading to better campaigns and more effective and successful calls. With the right solution, call center phones and computers work together to provide cost-saving benefits and increased sales overall.

Edited by Rory J. Thompson