Telemarketing Software Featured Article

Have a Telemarketing Plan for a Successful Campaign

July 21, 2014
By Michelle Amodio - Telemarketing Software Contributor


Telemarketing is still one of the most effective marketing tools. The response rate is higher than that of direct mail, door-to-door fliers, advertising, and email marketing. It affords a business the chance to communicate directly with the customers, which is extremely valuable. In order to get the most out of telemarketing, however, you have to have the right campaign in place; otherwise, it will not serve your business well.


According to Kevin Thornton, EVP of sales and marketing at VanillaSoft, the reason people think telemarketing is dead is simply because of poorly planned initiatives.

Perceptions of telemarketing can change, and outbound calls can still be extremely effective as a sales strategy when managed properly.

Telemarketing, like any form of marketing, has to deal with the ever-shrinking attention span of consumers. How marketers reach the customers makes a difference. It all comes down to defining your objective, setting goals, creating a script, and so on.

What does it mean to set goals?

“Make sure your goals are specific and measurable – percentage of surveys completed, specific sales metrics, call quantity, etc. – and ensure everyone responsible understands the goals and their responsibility in reaching them,” wrote Thornton in a recent blog post.

“A finely devised script is important, but it is more important for the telemarketer to know how to relate to consumers ‘off script,’ Thornton noted. “This is achieved through experience and excellent training. Agents need to be able to project their voice, even after a long shift. The basics may seem obvious but they often go unrecognized.”

Telemarketing affords a business the chance to communicate directly with the customers, which is extremely valuable. You can assess exactly what the customers find pleasing about your products or services and what can be improved upon.

Perceptions of telemarketing can change, and outbound calls can still be extremely effective as a sales strategy when managed properly.

It all comes down to the software sellers are using.

VanillaSoft, a major provider of telemarketing software, offers a bevy of features within its solution to help sales people and marketers be successful at doing what they do best – selling a product. Features include automatic lead distribution, logical branch scripting, auto dialing, next-best-lead routing, intelligent call recording, integrated e-mail follow-up, real-time activity dashboards and Web reporting.

There’s a lot of talk about software in the call center, mainly how it has provided agents and managers with the technological advantages that the 21st Century has to offer, and has made it significantly easier for customer relationship management. When it comes to telemarketing specifically, software allows companies to be more efficient when calling prospective clients and leads, so long as the right plan is in place. 


Edited by Rory J. Thompson



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