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Will Do-Not-Disturb Technology Render Telemarketing Software Useless?

July 28, 2015
By Susan J. Campbell - Telemarketing Software Contributing Editor


When I first set up a home of my own – in a small apartment in a college town – I discovered the fun of having my own phone number. I am of the generation where individual cell phones weren’t yet on the scene and my parents didn’t believe in phones in our rooms and certainly not our own lines. In fact, the first 14 years of my life, phone conversations happened on the avocado green rotary phone hung in the hallway of my parents’ home. Yes, I played with the 12 foot cord.


Fast forward a few years and the reality of my own place with my own rules was quite liberating. The telemarketing calls were coming to me now, and I hung on every word to see if I wanted the multiple magazine subscriptions, to change my long distance service or to agree to let the vacuum salesman come to my house for a demonstration. (If these marketing companies really knew what kind of income I had in those days, it’s likely the phone would have been forever silent.) The point was, I was the perfect name within the telemarketing software as I just might say yes!

As the years passed, the live agent making the personal call to me started to be replaced by the robocall. In some cases, the robocall was simply the automated dialer asking me to hold for the agent, while in others, it was simply to share a message that the company believed I needed to hear. I had long since settled into more adult years and didn’t welcome the constant barrage of telemarketing calls and eventually joined the Do Not Call list. And while this list is an important one to ensure consumers are protected, there are still those providers who don’t abide by the rules and abuse their telemarketing software to try to profit where they should not.

It is companies like these that have tarnished the idea that telemarketing is an effective tool for communication to the target audience. Robocalls used where they should not be has exacerbated the issue, leading to the latest news on this front: attorneys general of 44 states and Washington D. C. collectively asked the largest phone companies in the U.S. to install technology that would enable consumers to block robocalls. The Federal Communications Commission has determined that there are no legal barriers to offering this technology and now the phone companies can offer a “do not disturb” service to consumers.

Does such a ruling mean that your telemarketing software is now useless and you’ll have to find another industry in which to operate? The answer is no if you’re not in the habit of ignoring the Do Not Call registry and rules about robocalls. The idea behind this latest move is to help stop those companies that are giving legitimate providers a bad name. It’s also meant to prevent phone scams, including identity theft, which keeps increasing, especially among the older population.

Today, my husband and I still have a landline, but we often forget to check the voicemail or even run for it when it rings. Marketing companies have to get to me through different means and if it’s the right offer, I will still say yes. 




Edited by Rory J. Thompson



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