Telemarketing Software Featured Article

Canadian National 'Do Not Call' List Goes into Effect

September 23, 2008
By Susan J. Campbell - Telemarketing Software Contributing Editor

In just a few days, Canadian consumers will be able to register their telephone numbers on the National DNCL for free to reduce the number of telemarketing calls and faxes that they receive. Consumers can begin this process on Sept. 30.
“In just two weeks, the Canadian Radio-television and Telecommunications Commission (CRTC) will launch the Canadian National Do Not Call List (DNCL),” commented Mike Kovatch, CEO of Contact Center Compliance, in a Tuesday statement. “Contact Center Compliance will be ready with a new compliance solution that will quickly and easily allow telemarketers to obey the new Do Not Call rules when making calls to Canadian consumers.”

Non-exempt Canadian telemarketers, including organizations that hire a third party to make calls for them will be required to register with the National DNCL. Once a consumer asks not to be contacted, his or her name and number must be added to the telemarketer’s own internal do not call list within 31 days. 

All telemarketers, regardless of classification, will have to maintain their own internal do not call lists. In Canada, the name must be tracked along with the phone number. Canadian telemarketers must also purchase a subscription for the area codes they intend to call.

Before making calls, these companies will need to be sure they are using a version of the National DNCL that is not older than 31 days and that they do not call the home phone, cellular and fax numbers that are on the list. In addition, all telemarketers must comply with the CRTC Telemarketing Rules and Automatic Dialing and Announcing Device Rules.

CRTC representatives will investigate complaints and will penalize telemarketers that are found to be in violation of the Unsolicited Telecommunications Rules, including the Telemarketing Rules, National DNCL Rules, Automatic Dialing and Announcing Device Rules. The organization may levy penalties of up to $1,500 for an individual and up to $15,000 for a corporation, for each violation.

“Our Canadian Do Not Call solution will provide the list management protection that telemarketers calling into Canada will need,” Kovatch said. “Our Canadian DNCScrub solution maximizes the amount of telephone numbers retained in the calling list and effectively manages exemptions such as existing business relationship rules, internal do not call rules and easily accommodates other specific rules that may be advantageous to our users.”

“By streamlining the DNC process with an easy-to-use web portal management system, DNCScrub saves time, money and significantly reduces the Do Not Call liability for our telemarketer customers,” Kovatch added.

Do Not Call Lists do present a challenge for those operating in the telemarketing industry, but they are not a cause for obsolesce. Instead, they are a guideline by which organizations must follow in order to ensure they are compliant with national standards, in addition to delivering a better experience overall for their customers – both current and potential.

By turning to a company such as Contact Center Compliance, these telemarketers can ensure that they have the tools in place to meet current compliance standards to avoid fines and instead focus on the task at hand.

Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan's articles, please visit her columnist page.

Edited by
Eve Sullivan