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VanillaSoft COO Genie Parker Joins the Sales Lead Management Association Board of Advisors

September 02, 2015
By Michael Guta - Telemarketing Software Contributing Writer


Sales lead management is the process of tracking and managing potential customers. The process involves lead generation; customer inquiry and capture; filtering, grading, distribution, and contact; and lead nurturing. While the process might seem simple, it gets extremely complex when it scales to hundreds, thousands or even tens of thousands of leads. If the right system is not in place, customer satisfaction and sales efficiency will suffer. For organizations with this type of scale, not being able to manage sales leads effectively can make the difference between closing deals and staying mired in the sales process.


As an organization that helps companies become successful in the critical business process of managing sales leads, Sales Lead Management Association (SLMA) is a valuable resource. The SLMA has 8,454 worldwide members and offers a membership directory, member-to-member discounts, and a website with 300-plus articles from 60 industry authors. It announced Genie Parker, COO for VanillaSoft, has joined the SLMA’s Board of Advisors.

James Obermayer, founder of the organization, said “Genie Parker has a deep background in lead generation and call center operations. She was named one of the 20 Women to Watch in Sales Lead Management. We look forward to her advice as we grow. VanillaSoft was also one of our earliest supporters.”

The SLMA committee is comprised of people who appreciate the discipline of sales lead management and want to improve it. Members of the advisory board are not paid, but they nonetheless contribute in the development of how companies manage their inquiries to achieve the best results.

Parker brings more than 30 years of experience in sales and marketing to the industry, with an emphasis of doing business on the phone.  This includes the founding of an industry wide recognized boutique outbound call center, Parker, Murray and Associates (PMA), and experiences in hundreds of industries including technology, manufacturing, not-for-profits, financial services, and business services.

VanillaSoft is a company that specializes in lead management solution for both small businesses and large enterprises. The hosted solutions it offers gives organizations next-best-lead routing, logical branch scripting, progressive auto dialing, call-activity performance dashboard, data prompts and more.

With the VanillaSoft system in place, sales teams can be organized with more efficiency to increase productivity by managing leads with its lead management software. Some of the features it delivers include:

  • Track leads from prospect to sale—never lose a lead,
  • Automatically route and distribute leads based on unique needs,
  • Increase speed to lead,
  • Capture data, qualifiers, demographics, and the entire history of the lead, and
  • Scale your success model as you grow.

"I look forward to working with the SLMA to advance the understanding of lead management in the sales process. This is an exciting time as new technologies arise to better enable lead management, and in particular related to the fast-growing inside sales space," Parker said in a statement.




Edited by Rory J. Thompson



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