Telemarketing Software Featured Article

Why It's Important to Integrate Telemarketing Software

September 22, 2015
By Susan J. Campbell - Telemarketing Software Contributing Editor

The competitive landscape is intense for a number of companies. Whether your focus is online or in person or a combination of the two, you have your work cut out for you in trying to determine the best approach to reaching the target audience. For some, that means the integration of a key telemarketing software solution, but is that enough to rise above the noise?

Telemarketing is a challenging industry as consumers repeatedly argue against receiving calls from branded companies and regulations continue to limit reach. Yes, there are methods that allow you to abide by this legislation and still reach the target market, but how do you achieve that competitive edge?

This is where online activities could help make the difference, especially in highly competitive markets. Take real estate, for example. A recent Business2Community article offered insight into how pay per click (PPC) advertising can enhance your market efforts. We know that search engines play a big part in what consumers do online, so why not leverage key strategies to dominate search results?

A number of different methods are used for domination, including search engine optimization (SEO) strategies that do not include PPC. The challenge there is it takes a lot of skill and time. In some areas, smaller companies simply cannot achieve the desired level of dominance due to a lack of resources. When this happens, why not bid on specific keywords to ensure a top rank to reach the right individuals?

What you need are leads generated through this method that are likely to close. According to B2B Technology Marketing Community, 61 percent of B2B marketers face their biggest challenge in generating high quality leads. Even with telemarketing software, you still have to be able to “feed the machine” with the right individuals or you’re simply running through processes and not producing results.

Why not instead combine your telemarketing software efforts with PPC and mobile campaigns? According to a Marin study, mobile devices will account for 50 percent of all paid search clicks by the end of 2015. Plus, 70 percent of mobile searchers will call a business directly from a Google (News - Alert) Search, putting more importance on ensuring your ads and landing pages drive calls. This means you need to optimize landing pages for mobile, take advantage of campaign extensions and track your calls as phone leads convert to revenue 10 times more than form submissions.

The point is, don’t put all of your eggs in one basket by failing to integrate your platforms. Make the most of your telemarketing software by integrating your PPC campaigns and other initiatives to drive the best results. In doing so, you’ll edge out the competition. 

Edited by Rory J. Thompson