Telemarketing Software Featured Article

Industry Leaders Cited by Their Peers

December 22, 2015
By Rory J. Thompson - Web Editor

One of the technology areas that took a beating in the recent economic slowdown is telemarketing. With the TCPA rising up and caller ID now everywhere, it’s been a tough road for those who make their living on the phone.

That’s one reason it was a sweet victory for two leaders in the field who were recognized recently for all they’ve done to help bolster the industry.

VanillaSoft, an award-winning provider of queue-based lead management and appointment setting software for inside sales teams, has announced that both David Hood, CEO, and Genie Parker, COO, have been elected by their peers to the list of “40 Most Inspiring Leaders in Sales Lead Management for 2015,” in the Sales Lead Management Association’s annual election.

VanillaSoft enables thousands of individuals and sales teams to do more than store their data and report on it like traditional CRM. “VanillaSoft customers drive productivity by deploying an award winning best-in-class feature set which includes next-best-lead routing, progressive dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and digital call recording,” the company noted in making the announcement.

Hood was elected to the Software and Web Application Company Professionals category, and Parker received honors in the B2B and B2C Marketing Management and Sales Management category.

“It is an honor to be recognized by my peers as an Inspiring Leader in Sales Lead Management, especially in [this] category,” Hood said. . Recognition in this category is not just an honor for me – it’s also a win for the team at VanillaSoft.”

Parker echoed those sentiments in her comments.

What makes the win all the more exciting is that a big part of our sales and marketing management success comes down to how we manage many of our efforts – with the VanillaSoft platform, of course!”

The company reports that with VanillaSoft, typical users realize a productivity increase of 30 percent to 100 percent over traditional CRM, creating an easy-to-justify ROI.

Edited by Kyle Piscioniere

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