Telemarketing Software Featured Article

Selling to the Millennial Buyer is Simple

October 20, 2016
By Stefania Viscusi - Assignment Desk, Content Management

If you’re lucky enough to be involved in sales of any kind, then you know just how important it is to know your target audience and know them well. Nothing screams ‘spam’ more than a sales pitch that’s generic and irrelevant.

Marketers have struggled with getting this level of personalization right. But for those who are already doing so, the response has been great. Customers like to know they are being cared for and their needs are being met. Add to this the desire for speedy service, and you have what’s known as the millennial buyer.

As millennials become the largest demographic and are taking over the workplace to become the decisions makers, marketers cannot ignore their needs. This audience differs so much from the baby boomers and other past generations. Not only are they are a more informed buyer, they also understand advertising more and have a focus beyond “the best price” when choosing the companies they do business with.

If you want to get in line with millennial needs, your business should do things like send out a quick mobile survey, asking them directly what kinds of things they’d like and use that information to tweak how you’re doing business.

You’ll also want to get testimonials, reviews and brand ambassadors to vouch for you. Millennials favor word of mouth recommendations and will usually check out what others have to say about a company before making a decision.

 No matter what you chose to focus on, getting a presence online is so important today. The quickest way to find a company’s products and talk to them and ask questions is to go to their website and look them up online. Avoiding this channel will ensure your company doesn’t see the sales it’s destined for.

Selling to millennials may actually be one of the simplest target audiences ever. Just don’t be afraid to ask, and more importantly listen and then deliver exactly what they want. 

Edited by Alicia Young

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