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The Critical Importance Of Lead Validation In Internet Marketing
One of the benefits of Internet marketing is that it’s much easier to collect data than traditional types of marketing, but just because you have the numbers doesn’t mean you’re getting the full story. In fact, if you’re not making lead validation part of your Internet marketing process, you’re getting only a small portion of the information you need, and that can quickly sink your efforts.
According to research we did here at Straight North, about half of the 350,000 inquiries we tracked and validated were actually sales leads. The rest were customer service requests, job applications and other types of interactions. Without lead validation, you may be counting these non-sales leads and misdirecting your efforts.
The following guide lays out the importance of lead validation as a key component of your Internet marketing campaign. Taking these tips into consideration will help you make better sense of the data you receive and ensure that you’re getting the full story.
Aaron Wittersheim is Chief Operating Officer at Internet marketing agency Straight North. His focus is on Internet marketing and website services, and technology.
Edited by Stefania Viscusi