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Fastbase Delivers Lead Generation AdWords Add-on

December 15, 2017
By Paula Bernier - Executive Editor, TMC

Business relies on sales. And sales relies on qualified leads.

To get qualified leads, you need to do outreach. Marketing and advertising are important aspects of that outreach. Only with such outreach can you fill your funnel so you have a better chance of closing the sale and meeting you business goals.

There are many approaches to lead generation, marketing, and sales. A popular one, of course, is to buy Google (News - Alert) AdWords.

And now Fastbase Inc. offers a Google AdWords add-on that simplifies the creation of Ad words campaigns. And it makes it easy to view leads from those ads in real time.

It works like this. The add-on links pay per click information to business leads. And it displays the viewed pages and how much time visitors spent on those websites.

Users receive a daily lead report. That includes such detailed information as the email addresses and LinkedIn (News - Alert) profile information of those leads.

Speaking of LinkedIn and sales, a recent article by Kristina Jaramillo of Get LinkedIn Help, suggests that marketers need to play a stronger sales enablement role on LinkedIn.

“Marketers who go beyond lead generation and focus on sales and marketing alignment to achieve revenue goals using LinkedIn can prove a clearer, stronger social media ROI using LinkedIn,” Jaramillo says. “By providing rich insights into buyers, their companies, and their territories, marketers enable sales to better prioritize their efforts.”

It should also be noted that Microsoft (News - Alert) now owns LinkedIn. And that could enable the software giant to pair such assets as its Dynamics CRM solution with the popular business-focused social media site and tools.

Accenture (News - Alert) Strategy’s B2B Customer Experience 2017 report, which is based on a survey of 1,350 sales and customer service executives from B2B organizations around the world, says companies with integrated partner lead generation and coaching are 63 percent more likely to exceed their indirect channel revenue goals.

The same study indicates that just 21 percent of B2B sales and customer service execs have total control over their organizations’ sales networks and overall customer experiences. And 84 percent lack visibility into their sales partner opportunity pipelines. 

Edited by Mandi Nowitz

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