Telemarketing Software Featured Article

Telemarketing Meets AI in CRM Solution

December 22, 2017
By Maurice Nagle - Web Editor

The end of every episode of G.I. Joe proclaimed, “Knowing is half the battle,” and in sales this starts with data collection, and more specifically the CRM system in place. For telemarketers, all they have to lean on is the interface in front of them when attempting to woo a prospective customer. Properly arming agents is good first step to successful sales strategy.

This week, analytics and AI solution provider Gridsum Holding Inc. announced the launch of its AI-driven, SaaS (News - Alert) intelligent CRM solution specifically developed for the Chinese market. The cloud-based solution melds Gridsum marketing technology with big data analytics, AI and blockchain technology to deliver a future-forward CRM.  

The straw stirring the drink here is “Gridsum Prophet,” the firm’s AI engine, as it paired with Gridsum’s automated marketing suite, grabbing offline and online data to offer actionable insight to improve the sales process and drive revenue.

Mr. Guosheng Qi, Chief Executive Officer of Gridsum noted, "We are excited to launch our Intelligent CRM Solution after substantial research, development and real world operation. As the number of online and offline points of contact with consumers multiply, it has become infinitely more difficult for companies to identify and win potential customers in the most efficient manner. As Chinese consumers increasingly embrace 'new retail', our solution will help our clients to automate and, through machine learning, efficiently acquire, develop and manage both potential and existing customers through a variety of activities.”

The company notes the Chinese SaaS market is set to surge, with projections placing growth at a CAGR of nearly 40 percent through 2020.

Our SaaS-y era is touching all points of technology; this vertical agnostic trend is truly transformative. And, it’s currently in the midst of transforming CRM and telemarketing software.

Edited by Maurice Nagle