Telemarketing Software Featured Article

Delivering Omnichannel Visualizations to Call Analytics

January 05, 2018
By Maurice Nagle - Web Editor

Since its inception, marketing has been somewhat of a guessing game. Sure, firms do due diligence when it comes to market research, but in an analog world, the much sought after pieces of actionable insight are much more difficult to uncover. Today, sales and marketing teams are taking to analytics in order to capitalize on opportunity.

This week, DialogTech announced the acquisition of Swydo to deliver an impressive array of dashboards, reports and visualizations to its marketing analytics data. The addition takes time consuming processes of yesterday, to delivering digestible measurement data and insight to optimize marketing efforts.

“DialogTech captures the most insightful marketing data on inbound calls and conversations, and we are excited to enable our customers to visualize their omni-channel data within DialogTech via Swydo-powered reports and dashboards,” said Irv Shapiro (News - Alert), CEO of DialogTech. “The addition of Swydo visualizations is another example of how DialogTech leads the way in helping marketers connect calls to the increasingly complex customer journey.”

Already offering agencies and business inbound call analytics data to drive marketing campaigns toward profitability with personalized real-time caller experiences and lead generation optimizations. Now, DialogTech customers can dig through data as a result of the Swydo acquisition.

Because DialogTech has built-in integrations with popular analytics, advertising, CRM and bid management platforms marketers experience a seamless experience using the tools they are comfortable with. In addition, machine-learning technology and artificial intelligence will analyze the context of each call to provide insight. And, now marketers can create robust omni-channel marketing reports and dashboards in just a few minutes, bringing data from social media, Google (News - Alert) Analytics, calls – you name it – to offer a holistic view of customer journey.

“We are thrilled to join the DialogTech team and combine our technologies and engineering resources to provide exceptional value to both our customer bases,” said Jeroen Maljers, CEO of Swydo. “DialogTech is the undisputed leader in call analytics, and our team was very impressed by DialogTech’s vision and commitment to providing businesses and agencies with the actionable marketing analytics they need to succeed.”

Marketing need not be a guessing game. The technology available is more than capable of driving an omni-channel campaign toward optimal performance.

What marketing tools is your team using?

Edited by Mandi Nowitz