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Sales and Marketing Success in Real-Time

February 15, 2018
By Mandi Nowitz - Web Editor

For any business, sales engagement platforms are essential. The allow sales representatives the opportunity to connect with the most beneficial leads so that closed sales are at higher rated, with increased productivity. So, how can best sales practices be put forward? Here are some ways to ensure success in an ever competitive market.

The Sales and Marketing teams may work separately but they should have a symbiotic relationship. Sales needs to work with all of the departments in a company to properly collaborate. This input can shed light on what customers are truly looking for and what will create a fulfilling environment. End goal: exceptional customer service.

Another idea is Service Level Agreements (SLA) within departments. An SLA forces every department to commit to secured response times and be liable for lack of execution.

Sales pitches are out and problem solving is in. Sales content should be created to further educate customers and guide them in proper buying selections. The Marketing team should offer ideas so sales development reps can create interest and enhance engagement. Feedback is also extremely beneficial to deliver to Marketing for the team to know what works and what does not.

Setting up a real-time sales funnel with analytics helps the Sales team to see how the marketing ideas are playing out. If it is not bringing in new business, time to go back to the drawing board.

What does the client want? Make sure that an omnichannel system is set up: email, phone, social media, etc. for the best engagement possible. Time, channels and frequency all affect how well a campaign performs. Are sales better during the day or at night? Are people clicking on ads via social media or do they respond to emails? How often should sales calls be made and are they even effective?

Ultimately, real-time analytics and reporting are what will help with the best sales and marketing execution. 

Edited by Ken Briodagh

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