Telemarketing Software Featured Article

Why You Should Adopt Sales Lead Tracking Software

April 02, 2018
By Paula Bernier - Executive Editor, TMC

People have a lot of information coming at them these days.

Every day when I sit down at my computer, I have to address an onslaught of email. I get calls and have to check messages on my desktop and mobile phones. I sometimes get texts. And my colleagues who don’t work from home have to do all that, and contend with in-office interruptions and meetings.

So, it’s no wonder so many of us sometimes lose track of things. And sales representatives are no different.

They are working to juggle a variety of customers and prospects, trying to focus on the most important ones, and doing their best to keep everything on track.

But it’s not easy for them. And it can be difficult for their employers to ensure the reps are making the best use of marketing investments.

To help both sales reps and the organizations at large, VanillaSoft suggests that businesses adopt sales lead tracking solutions. Such systems can both improve rep productivity and bottom line results, the firm says. And they are so much easier to use than multiple spreadsheets.

Lead software funnels prospects to the sale, VanillaSoft explains. And it does so leveraging customer data in the CRM system and other sources, including information captured from marketing initiatives.

And that, the company says, can enable businesses to reap investments from their marketing teams and campaigns. That can add up to a lot of new value for a company. Just consider this statistic from B2B Lead: Sales representatives ignore half of all marketing leads.

Sales lead tracking leads makes sure these valuable marketing leads don’t fall through the cracks.

Edited by Maurice Nagle

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