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Sales Summit Lifts-Off in Houston

April 24, 2018
By Maurice Nagle - Web Editor


The digital era is here, and this period of transformation is driving change across the board. In this new, virtual world the sales process is evolving. This changing market is serving as impetus for organizations to seek a more modern approach to the milliennial generation and buyer engagement implementing best practice along the way.




The University of Houston is hosting the biannual Digital Sales Summit Awards (ADSSA) at the Stephen Stagner Sales Excellence Institute. Over the two-day event taking place April 25th and 26th, presented by VanillaSoft, attendees will gain insight into innovation, operations, technology, structure and leadership in the digital era.  

Joël Le Bon, Ph.D., Professor & Director of Professional Development at the University of Houston, Steven Stagner Sales Excellence Institute, said: “We are extremely pleased to have VanillaSoft as the title sponsor of our Summit and Awards this year. VanillaSoft truly understands the importance of digital sales and the impact it has on the digital transformation of sales organizations.”

VanillaSoft is a sales organization in a unique position to participate in this event with the Stephen Stagner Sales Excellence Institute, and offer the type of targeted education required to empower sales people with the tools to experience record performance and grow revenue. Joined by industry leading sales professionals, VanillaSoft will aid in creating a cadre of next generation sales professionals.

Darryl Praill, Chief Marketing Officer at VanillaSoft noted, “At VanillaSoft, we know first-hand how important it is for sales organizations to stay competitive in an ever-changing market in order to effectively engage with buyers. Knowing the relevance of this event, seeing the caliber of speakers participating, and the importance of research to advance the practice of digital sales, we are excited to support this initiative as title sponsor. For us, however, one of the most important parts of our participation is sponsoring two scholarships for students of the Digital Sales program at the University of Houston.”

Sales isn’t always simple as getting a signature on the dotted line. The digital era offers much in the way of opportunity, but before plunging into this new world remember; knowledge is power.

What software is your sales team using?





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