Telemarketing Software Featured Article

Cuomo Seeks to Squash NY Telemarketing Scams

February 02, 2010
By David Sims - Telemarketing Software Contributing Editor

There you go, it's about time newspapers cooled it writing editorials nobody reads about the Middle East or President Obama's economic policies, editorials which don't influence anything anyway, and threw light on real problems affecting real people. We speak, of course, of telemarketing scams.

The Buffalo News recently wrote an editorial praising New York State Attorney General Andrew M. Cuomo for suing four telemarketing firms over allegations of fraud. Okay, maybe things got a bit self-serving when it threw in “Western New Yorkers are a notably generous group, a fact that could make them more susceptible to scams such as those Cuomo describes in his lawsuits,” but we understand they have subscriptions to sell.

The editorial says “in telephone calls throughout the state, including Western New York, the companies used 'half truths and outright lies” to fleece the good people of New York of $16 million over three years, according to Cuomo's lawsuits. 

Some are pretty crafty: Cuomo charged that Suffolk Enterprises “altered its client’s name, ‘New York State Park Police Benevolent Association,’ to sound like the more familiar New York State Police Benevolent Association.”

Lead management and telemarketing software provider, VanillaSoft understands that people have to be careful, especially with so much fundraising for the Haitian relief efforts now. The company is one of the most prominent in the industry, as a recent Aberdeen (News - Alert) Group report, titled “Inside Sales Enablement: Let Them Drink Coffee!” found. 

The report showcases best-in-class organizations that have “proved themselves successful in the sales market,” officials of the research firm say. 

Working the lead management and telemarketing software space, VanillaSoft has recently announced such initiatives as the front runner of Sales2.0, described by company officials as a unique sales approach that adapts and excels to improve the efficiency of a company’s sales resources by changing purchasing behaviors.

The Aberdeen research showcases companies that think outside the box and outperform the competition based on inside sales productivity through innovative tools and training. 

Ken Murray, president of VanillaSoft, said that he was pleased to see the results of the benchmark report and how nicely the company’s features line up with best in class performance. 

“These finding help validate our position on many of our key feature sets like next best call logic, progressive dialing, live dashboard and on-board intelligent messaging,” Murray added.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Kelly McGuire