Telemarketing Software Featured Article

Cell Phones: VanillaSoft Helps With DNC Compliance

June 04, 2010
By David Sims - Telemarketing Software Contributing Editor

It's probably no shock to you that the popular conceptions of telemarketers is "invasive pests." Yet that is changing. Increasingly, customers are viewing telemarketers as "invasive pests - that I'm protected against by law."

Industry observer Gregg Hall has written that people "have tried to avoid telemarketer calls with unlisted numbers, caller ID, call screening, Do Not Call lists and the law. The law is possibly the least considered; especially considering it is already in place."
He notes the curious phenomenon that many people also consider their cell phones to be more private than a landline phone - "Strangers calling this number can be received as an invasion of personal space and privacy."
Fears of telemarketers swarming cell phones are - currently - unfounded, as there is - again, currently - no cell phone number list available to telemarketers. "Numerous large phone companies had discussed creating a large cell phone database, but to no avail," as Hall notes.
There's a good reason for that, as Hall points out: "The law is on the cell phone owner's side. It is currently illegal for a telemarketer to make a telemarketing call to a cell phone number if the telemarketer is using an automated dialer. Most telemarketing companies use the automatic dialer technique, thus could not call your cell phone even if they had gotten hold of your number."
So autodialing cell phones is out. Can you get in trouble running afoul of other compliance issues? Put it this way - does staying in compliance with all of the federal, state and calling regulations make it a challenge to effectively manage your calling campaigns?
VanillaSoft officials say they have a product "that not only improves your agents' performance but also helps your organization stay in compliance."
VanillaSoft has partnered with Call Compliance (News - Alert) to deliver Teleblock's DNC scrubbing service on-demand. "Each call, prior to being routed to an agent," company officials say, "is checked against federal and state DNC lists. If the name appears on the list, the call will be blocked from the agents ensuring that you remain in compliance."
VanillaSoft also delivers "time zone specific" calling periods to ensure that your organization is calling within the appropriate time frame in each state.

David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Juliana Kenny