, a provider of full suite of enterprise staffing solutions, has introduced
its web 2.0 social media suite that integrates the best of lead generation, web analytics, CRM, Twitter, email marketing and content management systems.
Officials with TempWorks Software said that the suite has proven successful both for the company's marketing and sales department and that of key clients.
In 2007 Tempworks Software CEO Gregg Dourgarian saw rapid changes in how buyers were making decisions.
Trade show booths and industry journal ads were becoming less effective each year. Telemarketing, cold-calling and direct mail were suffering the same fate.
'It became obvious that interruptive selling no longer worked,' said Dourgarian in a statement.
Dourgarian said that prospects didn't want to listen when sales wanted to talk. And sales didn't know when prospects were ready to talk.
Now instead of cold calling, the sales staff wakes up each morning with a stack of sales ready leads harvested off of the Social Media Suite.
According to company officials, Tempworks, in response, deployed various web 2.0 lead generation techniques and quietly built its own suite of web 2.0 sales tools for its internal purposes.
'The results were astounding,' said Dourgarian. "New business started coming causing in our implementation schedule to fill up fast. Because of our success, we're using the same tools to drive recruitment,' he said.
The internal tools got so good at driving sales ready leads that the company decided to make the system work for clients and re-architected them into an offering called the Social Media Software Suite.
'We had to share this with our customers. It's in our DNA," said Dourgarian.
One TempWorks Client, Dan Temps has already taken components of the package which helped them drive tremendous growth during the last 12 months. Learning of the power of social media, they began using Facebook (News
) as a means of recruiting.
As a result, Dan Temps' new friends have been transformed into new employees and clients, allowing the company to grow and expand at a time when most competitors are struggling.
Company officials said that unlike the many individual web 2.0 lead generation packages out there, Tempworks integrates all the components into a seamless offering.
'There are great tools out there like Google (News
) Analytics that allow you to do charts and other summary reporting on your web visitors,' said Dourgarian.
'But they don't identify who those visitors are, and don't lead you with a single click from a web visit to a contact record like Tempworks. People think internet browsing is anonymous. Nothing can be further from the truth", he said.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil's articles, please visit his columnist page.
Edited by Juliana Kenny