|[January 10, 2017]
Dominion Dealer Solutions Delivers Improved Shopper Engagement with ShopMyWay Website
Dominion Dealer Solutions, premier provider of responsive websites for
automotive dealers, announced today it has expanded its ShopMyWay
website experience to include deeper reporting metrics and increased
transparency, improving shopper engagement. With ShopMyWay's conversion
rates more than double the national industry average, today's auto
dealers can give their online shoppers the right information at the
right time in the vehicle purchase cycle.
With ShopMyWay, dealers now have integrated website and conversion tools
such as My
Car, and My
Trade. Dealers using Dominion websites will see a deeper level of
reporting because ShopMyWay integrates with other Dominion Digital
Solutions such as Prime Response and VinVelocity. Dealers taking
advantage of Dominion's Prime Response reputation and social media
management will have access to ROI reports on all MyPayment leads. The
integration with VinVelocity enables dealers to identify the quality of
traffic sources from various third-party channels.
"MyPayment, our shop-by-payment solution, has generated an average
increase of 77% more highly qualified leads from our dealers' websites,"
noted Nicole Case, general manager for Dominion Digital Marketing.
Dealers using Dominion's responsive websites are already familiar with
its best-in-class perforance including two-second page load time,
complete integration with Dominion Dealer Specialties' inventory, and
the science-driven design behind its vehicle detail (VDPs) and search
results pages (SRPs). Today's automotive dealers also experience
improved consumer engagement provided by ShopMyWay. Dealers using
ShopMyWay through Dominion's responsive websites have .123% higher
organic traffic, 54% higher page views, and 63% more VDP views than
dealers using other automotive website vendors.
"The best way to increase business today is to build trust with online
shoppers. Dominion's ShopMyWay experience enables automotive dealers to
strengthen the relationship with their online shoppers without having to
depend on third-party leads," stated Sean Stansell, product manager for
ShopMyWay gives dealers the information they need to assist online
consumers in choosing the right vehicle with the best payment option and
attaining the optimum valuation for their trade. For more information on
the benefits of Dominion's responsive websites and ShopMyWay for your
automotive dealership, please call 877-421-1040.
About Dominion Dealer Solutions
Dominion Dealer Solutions improves dealers' performance by developing
advanced technologies including: reputation and social media management,
responsive websites, digital advertising, SEO, SEM, multi-channel
marketing, and custom market reports. Coupled with award-winning lead
management, inventory merchandising, equity mining, customer
relationship (CRM) and dealer management (DMS) solutions, Dominion
redefines automotive retail by delivering first-class customer
experiences for today's automotive dealerships. Based in Norfolk,
Virginia, every OEM and over 10,000 U.S. dealers depend on Dominion's
foundation of innovation, integrity, excellence and teamwork to provide
them with results at every turn. For more information, visit our website,
like us on Facebook, Pinterest or YouTube,
or follow us on Twitter.
About Dominion Enterprises
Dominion Enterprises is a leading online marketing and software services
company offering client solutions across multiple targeted business
verticals. Our widely recognized B2C web and mobile portals, including
ForRent.com, Homes.com, and CycleTrader.com, generate nearly 30 million
unique visits monthly. Our B2B cloud SaaS (News - Alert) solutions directly support
clients in establishing their online and mobile brands, generating
leads, and managing customer relationships. Dominion Enterprises has
more than 40 businesses and 3,000 employees in our Norfolk, Va. home
office, across the U.S., and internationally.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170110005136/en/
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