• Facebook
  • Twitter
  • Google Plus
  • LinkedIn

TMCNet:  Global ADAS Market to Surpass 302 Million Units Annually in 2022, Facilitating Deployment of L3 Automation, IHS Markit Says

[April 10, 2017]

Global ADAS Market to Surpass 302 Million Units Annually in 2022, Facilitating Deployment of L3 Automation, IHS Markit Says

Global automotive applications of advanced driver assist systems (ADAS) will surpass 302 million units annually in 2022, according to new analysis from business information provider IHS (News - Alert) Markit (Nasdaq: INFO).

In its latest ADAS Applications and Sensors Report, IHS Markit forecasts that global ADAS growth will be led in part by new introductions of automated autopilot, driver monitoring systems and side and rear mirror cameras, each aimed at making the driving activity safer, more convenient or more efficient. This growth is enabled by advances in sensor technologies including radar, camera and lidar sensors that will number more than 232 million units annually in 2022, the report says. Combined, implementation of these technologies will enable higher levels of automated driving on a global scale.

"Many OEMs have started offering partially automated systems that execute accelerating, braking and steering together," said Aaron Dale, senior automotive analyst at IHS Markit and the report's author. "These systems combine multiple sensors and multiple single-function ADAS features to allow the vehicle to drive, albeit under driver supervision. While some of these individual technologies are well-established, combining functions and sensors requires higher levels of integration as well as substantial computing power."

Current systems manage the driving task at low speeds as well as high and can complete lane changes with driver input. Future systems may use artificial intelligence to navigate more complex driving environments on their own. This functionality extends the integration of forward-sensing systems such as adaptive cruise control (ACC), lane keeping assist (LKA) and traffic sign recognition (TSR (News - Alert)) by integrating blind spot information (BSI) and rear-sensing to provide complete 360-degree awareness.

Automated driving systems today have guided the industry into level 2 of the Society of Automotive Engineers definitions where constan driver supervision is required. The first level 3 capable systems are just around the corner, which will remove the need for constant driver supervision in certain circumstances, such as in traffic jams or on well-maintained stretches of highway. Europe and North America will see the first deployments of L3 technology, but consumer acceptance remains a key question on the path to widespread adoption.

Side and rear mirror cameras offer another opportunity for growth, IHS Markit says. While the technology for such systems readily exists and automakers have an appetite to deploy such systems, regulation has hindered widespread adoption. Japan was first to revise regulations in 2016 citing advances in camera quality, and other markets are expected to follow in the years to come in order to improve blind spot visibility, vehicle aerodynamics and provide additional driver support through the use of machine vision. As cameras add to the complexity and cost of vehicles, uptake is expected to be limited to well-equipped flagship models over the short term, with wider deployment in smaller cars likely in Japan especially.

Driver monitoring systems are intended to address driver distraction, fatigue and cognitive load that may negatively affect driver awareness or ability to react in a timely manner. Most systems today reference a multitude of sensors and measurements throughout the vehicle to infer driver fatigue or distraction, but the arrival of more advanced L3 driving systems has highlighted the need to understand the driver's state more directly. This method of direct driver observation, using an interior camera sensor to observe eye movement and gaze direction, will allow the vehicle to effectively manage and ensure a safe transition between self-driving and driver-controlled operation.

Sensors continue to be the primary enabler of these new safety and convenience features, and radar and camera maintain a strong position in the market throughout the forecast as capable incumbent sensing technologies. Advances in machine vision and machine learning give camera sensors unique utility, while new applications for 77 GHz radar are providing automakers with higher resolution awareness in the short to mid-range distances around the vehicle. A new generation of lidar sensors will offer useful complementary and redundant coverage as more highly automated driving systems come to market.

About IHS Markit (www.ihsmarkit.com)

IHS Markit (Nasdaq: INFO) is the automotive industry's leading source for market-wide insight, expertise and advanced planning solutions. With a reputation of enabling better decisions and better results for nearly a century, the world's leading OEMs, suppliers and their transportation partners rely on IHS Markit to power growth, improve efficiency and drive a sustainable competitive advantage.

Automotive offerings and expertise at IHS Markit span every major market and, the entire automotive value chain -- from product planning to marketing, sales and the aftermarket. Headquartered in London, the automotive team is part of the IHS Markit information and analytics powerhouse that includes more than 15,000 colleagues in 150 countries, covering energy, chemical, aerospace and defense, maritime, financial, technology, media and telecommunications. For additional information, please visit www.ihsmarkit.com or email automotive@ihsmarkit.com.

IHS Markit is a registered trademark of IHS Markit Ltd. All other company and product names may be trademarks of their respective owners © 2017 IHS Markit Ltd. All rights reserved.


[ Back To Telemarketing Software Homepage ]

Featured Whitepapers

Mastering the Lead Management Process for Inside Sales

NEW! Mastering the Lead Management Process for Inside Sales
Managing leads is one of the largest expenses and most perplexing pains experienced by inside sales teams, and only a few companies know how to do it successfully.

Dynamic Inside Sales Scripting: Be Prepared to Go with the Flow

NEW! Dynamic Inside Sales Scripting: Be Prepared to Go with the Flow
While it's clear that successful and productive sales calls are the goal of all inside sales teams, believe it or not, many do not have a dynamic script to handle different call scenarios.

Sales & Marketing Alignment: Bringing the Pieces Together

NEW! Sales & Marketing Alignment: Bringing the Pieces Together
As business professionals, we are always looking for that next big thing. The thing that drives business, increases revenue, decreases operating expense, simplifies the process, and works more efficiently.

Featured Case Studies

Colt Powertrain

NEW! Colt Powertrain
Colt Powertrain is a one-stop source for engines, transmissions and transfer cases. It offers products to automotive repair professionals, car dealers and consumers on a variety of makes and models including domestic brands like Ford, Chrysler, Chevy, and GM, as well as a range of components and engines for foreign models.

The SALT Group

NEW! The SALT Group
The SALT Group provides its clients with the most efficient and accurate Expense Reduction Reviews available today. Transactional over-payments occur on a regular basis due to a variety of reasons.

Millikin University

NEW! Millikin University
Millikin University is a private, four-year university, with traditional undergraduate programs in arts and sciences, business, fine arts, and professional studies, as well as nontraditional, adult degree completion programs (PACE) and graduate programs in business administration and nursing.