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TMCNet:  Rakuten Marketing Strengthens Alignment with Federal Guidelines to Improve Disclosure of Influencer Endorsements; Announces Brand Quality & Regulatory Compliance Services for Affiliate Marketers

[May 18, 2017]

Rakuten Marketing Strengthens Alignment with Federal Guidelines to Improve Disclosure of Influencer Endorsements; Announces Brand Quality & Regulatory Compliance Services for Affiliate Marketers

SAN MATEO, Calif., May 18, 2017 /PRNewswire/ -- Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, introduced today its Brand Quality and Regulatory Compliance services, which are available immediately to affiliate marketers. The investment supports the Federal Trade Commission's recent and pressing drive to improve disclosure in social media endorsements that affect the weight or credibility that consumers, publishers or other affiliates give to product endorsements. 

Rakuten Marketing (PRNewsFoto/Rakuten Marketing) (PRNewsFoto/Rakuten Marketing)

The Rakuten Marketing Brand Quality and Regulatory Compliance service team is led by experts tenured in financial regulatory compliance management and brand quality, providing guidelines, monitoring and professional insights that increase brand protection and compliance with the Federal Trade Commission Act, Section 5 (FTC) and Unfair, Deceptive or Abusive Acts or Practices (UDAAP) regulations. 

According to Adam Weiss, SVP and General Manager, Rakuten Marketing Affiliate Network, "With evolving laws and policies from the FTC and Consumer Financial Protection Bureau (CFPB), brands must confirm that their affiliate programs are compliant. Our focus is to ensure our clients have direct and continuous access to tools, resources and intelligence that ensure regulatory compliance. As industry leaders, this is an imperative investment for our valued client base."

The Rakuten Marketing Brand Qualityand Regulatory Compliance program monitors daily against compliance criteria, including material relationship disclosure, terms and conditions infringement, editorial and user-generated content samplings, and more.  The service also includes auditing of links to ensure they align to the correct products on an advertiser's site. When a client is deemed in possible violation, Rakuten Marketing assists with compliance resolution.    

Rakuten Marketing is offering this subscription service to any advertiser interested in mitigating their risk in the affiliate channel. Additionally, it is critical to educate affiliate partners on the importance of compliance and federal requirements for marketing products online. The network continues to offer complimentary advertiser and publisher trainings, webinars and resources to ensure affiliate campaigns comply with federal guidelines. 

"We are committed to offering our clients services that improve the quality of their advertising and look forward to continued investment in this area," said Tony Zito, CEO, Rakuten Marketing. "Our goal is to provide the most trusted resources and technologies and to continue to build solutions that support our partners as the industry evolves."

Last month the FTC sent more than 90 letters reminding influencers and marketers that influencers should "clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media."  For more information on how Rakuten Marketing can ensure your company's compliance, please contact brandquality@rakuten.com. For more information about Rakuten Marketing's affiliate marketing solutions visit www.rakutenmarketing.com.  

About Rakuten Marketing
Rakuten Marketing industry leading solutions empower marketers to thrive in their evolved role and achieve the full potential of digital marketing, efficiently and effectively, with data-informed insights that create consistent, engaging and influential experiences across screens. Offering an integrated solution, along with unique insights and consultative partnerships, Rakuten Marketing delivers the tools that marketers need to increase efficiency, productivity and performance.

Rakuten Marketing is a division of Rakuten Inc. (4755: TOKYO), one of the world's leading Internet service companies. The company is headquartered in San Mateo, California, with offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on Twitter or learn more at http://rakutenmarketing.com.

Lisa Tadje

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/rakuten-marketing-strengthens-alignment-with-federal-guidelines-to-improve-disclosure-of-influencer-endorsements-announces-brand-quality--regulatory-compliance-services-for-affiliate-marketers-300459756.html

SOURCE Rakuten Marketing

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