• Facebook
  • Twitter
  • Google Plus
  • LinkedIn

Industry News



TMCNet:  WOMMA Announces 2015 Word of Mouth Marketing Hall of Fame Inductees

[October 13, 2015]

WOMMA Announces 2015 Word of Mouth Marketing Hall of Fame Inductees

CHICAGO, Oct. 13, 2015 /PRNewswire-USNewswire/ -- The Word of Mouth Marketing Association (WOMMA) is proud to induct Spredfast's Virginia Miracle, Brains on Fire's Geno Church and Zócalo Group's Paul M. Rand into the Word of Mouth Marketing Hall of Fame.  

WOMM Hall of Fame 2015 Inductees Geno Church, Virginia Miracle and Paul M. Rand.

"We are delighted to recognize the three newest inductees for their significant, positive and life-long achievements benefiting the word of mouth and social media marketing industry," said Mark Bisard, Vice President and Senior Counsel for American Express and WOMMA's Board Chair. "These three trail blazers embody what WOMMA stands for: best-in-class creativity, bleeding-edge innovation and generous thought leadership. They are passionate in the shared belief that all credible WOMM is at its core results-driven, ethical, authentic and never violates consumer trust." 

Hall of Famers to be Inducted at Annual Industry Celebration
In true word-of-mouth fashion, the three marketing stalwarts were selected by an academy of their industry peers and will be honored in an induction ceremony during WOMMA's popular annual Summit, November 2-4, 2015 at the Fontainebleau Hotel in Miami Beach, Fl. 

The annual conference is WOMMA's flagship event for the industry, attracting senior marketers and top thought leaders from brands, digital agencies, startups, social platforms, tech providers and digital infuencers. This year, keynote speakers include executives from Twitter, Comedy Central, Google, Mashable, Forrester, Nissan, Museum Hack, Arby's and Bethany Mota – one of YouTube's most successful video influencers. To register, visit www.wommasummit.com.   

Industry Commitment and Growth
The word of mouth and social media marketing industry has experienced explosive growth in the past decade, becoming a critical part of the marketing mix for big and small brands alike. This unprecedented growth can be attributed, in part, to efforts made by WOMMA and its diverse membership.

WOMMA continues to strengthen its legacy as the lead advocate for the word of mouth industry by:

  • Connecting members with key rule-makers shaping the industry in Washington, D.C., including the FTC, CFPB, SEC, NAD and states' Attorney Generals (Read FTC Director Jessica Rich's recent comments to the organization).
  • Providing the industry with groundbreaking research and insight, including:
    • WOMMA's landmark study released at the 2014 Summit quantifying the business value of a word of mouth marketing impression
    • a joint research effort conducted with Forrester, the results of which will be unveiled at this year's Summit event
  • Participating in the upcoming release of the industry's first official Social Media Measurement Guidelines, produced in collaboration with the MRC and other key industry organizations.
  • Appointing its first Director of Regulatory Affairs, Tony DiResta from Holland & Knight

"We've only just begun to tap into the power that word of mouth marketing can command," says Suzanne Fanning, President of WOMMA. "We are committed to providing our members with a steady stream knowledge and insights to help them develop programming that harnesses word of mouth marketing channels to the fullest."

ABOUT WOMMA

WOMMA, http://www.womma.org, is the official trade association for the word of mouth and social media marketing industries. The national, not-for-profit organization is committed to developing and maintaining appropriate ethical standards for advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA's membership is made up of the most innovative and creative companies committed to advancing the word of mouth marketing industry through advocacy, education, and ethics.

For press inquiries, contact: Suzanne Fanning
President of WOMMA
P: 1-312-577-7610
E: suzanne@womma.org

Photo - http://photos.prnewswire.com/prnh/20151013/276472 

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/womma-announces-2015-word-of-mouth-marketing-hall-of-fame-inductees-300158918.html

SOURCE Word of Mouth Marketing Association


[ Back To Telemarketing Software Homepage ]

Featured Whitepapers

Mastering the Lead Management Process for Inside Sales

Mastering the Lead Management Process for Inside Sales
Managing leads is one of the largest expenses and most perplexing pains experienced by inside sales teams, and only a few companies know how to do it successfully.

Dynamic Inside Sales Scripting: Be Prepared to Go with the Flow

Dynamic Inside Sales Scripting: Be Prepared to Go with the Flow
While it's clear that successful and productive sales calls are the goal of all inside sales teams, believe it or not, many do not have a dynamic script to handle different call scenarios.

Sales & Marketing Alignment: Bringing the Pieces Together

Sales & Marketing Alignment: Bringing the Pieces Together
As business professionals, we are always looking for that next big thing. The thing that drives business, increases revenue, decreases operating expense, simplifies the process, and works more efficiently.

Featured Case Studies

Colt Powertrain

Colt Powertrain
Colt Powertrain is a one-stop source for engines, transmissions and transfer cases. It offers products to automotive repair professionals, car dealers and consumers on a variety of makes and models including domestic brands like Ford, Chrysler, Chevy, and GM, as well as a range of components and engines for foreign models.

The SALT Group

The SALT Group
The SALT Group provides its clients with the most efficient and accurate Expense Reduction Reviews available today. Transactional over-payments occur on a regular basis due to a variety of reasons.

Millikin University

Millikin University
Millikin University is a private, four-year university, with traditional undergraduate programs in arts and sciences, business, fine arts, and professional studies, as well as nontraditional, adult degree completion programs (PACE) and graduate programs in business administration and nursing.