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Telemarketing Software Featured Articles

Automate Telemarketing Sales Processes to Raise the Value of Each Contact
Just as customer communications with contact centers are no longer confined to a single channel anymore, marketing efforts can no longer be stuck in one channel. While "omnichannel," or the idea of customers beginning a support transaction in one channel and transitioning to others, began in the contact center, it just as easily applies to marketing efforts. If you're sending a half dozen marketing messages to customers, each different depending on the channel, how do you expect to make sense of such a fragmented campaign? How will you measure the results?

The Best Way to Lose a Customer to the Competition
There's a distinct question I ask when making a purchase decision - is there a relationship? Take insurance, for example. A friend reached out and wanted to provide a quote as she's building her business. While I don't have any complaints with my current provider, I also don't know who my agent is today. I originally set up the policy with a friend who has since retired and his replacement never reached out. There's no relationship there so why not give my other friend a shot at the business?

Good Selling Means Helping Solve Your Clients' Problems
When it comes to selling, whether it's in-person or via the telephone in the form of outbound telemarketing, one of the biggest challenges, of course, is getting your client to understand why he or she (or the company) needs to take action. Inertia is a big roadblock to sales: many people would like to stand still and take no action, limping along with old equipment, old software or proprietary systems that may not be working for them anymore. They are still, however, reluctant to take action…because of inertia. Doing nothing always seems like the easiest option.

How Automation Can Improve Sales Outcomes
There's a lot that must be done in a typical day for the inside sales person to be successful. In some environments, the tasks that must be completed are actually contributing to more opportunities and a higher close rate. More often than not, however, sales reps are being robbed of the opportunity to sell simply because their time is being eaten up by busy work that doesn't actually help move the process along.

View Customer Objections in Outbound Selling as Opportunities
There's a reason why outbound telemarketing is a scary prospect for some companies: it's a difficult job. It's also fraught with pitfalls like unreceptive - even rude - prospects, hang-ups and seemingly fruitless strings of voice mails. Customer objections are common, and many outbound sales agents aren't prepared to handle them. Despite all this, there's a reason that smart companies still engage in outbound sales: despite the pitfalls, it still gets results.

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Featured Whitepapers

Mastering the Lead Management Process for Inside Sales

NEW! Mastering the Lead Management Process for Inside Sales
Managing leads is one of the largest expenses and most perplexing pains experienced by inside sales teams, and only a few companies know how to do it successfully.

Dynamic Inside Sales Scripting: Be Prepared to Go with the Flow

NEW! Dynamic Inside Sales Scripting: Be Prepared to Go with the Flow
While it's clear that successful and productive sales calls are the goal of all inside sales teams, believe it or not, many do not have a dynamic script to handle different call scenarios.

Sales & Marketing Alignment: Bringing the Pieces Together

NEW! Sales & Marketing Alignment: Bringing the Pieces Together
As business professionals, we are always looking for that next big thing. The thing that drives business, increases revenue, decreases operating expense, simplifies the process, and works more efficiently.

Featured Case Studies

Colt Powertrain

NEW! Colt Powertrain
Colt Powertrain is a one-stop source for engines, transmissions and transfer cases. It offers products to automotive repair professionals, car dealers and consumers on a variety of makes and models including domestic brands like Ford, Chrysler, Chevy, and GM, as well as a range of components and engines for foreign models.

The SALT Group

NEW! The SALT Group
The SALT Group provides its clients with the most efficient and accurate Expense Reduction Reviews available today. Transactional over-payments occur on a regular basis due to a variety of reasons.

Millikin University

NEW! Millikin University
Millikin University is a private, four-year university, with traditional undergraduate programs in arts and sciences, business, fine arts, and professional studies, as well as nontraditional, adult degree completion programs (PACE) and graduate programs in business administration and nursing.