Effective Sales Start by Talking Like a Real Person
Good salespeople needn't be intimidated by relying on a script. They key is to keep the language 'real', without sounding like a robot. In sales, no one wants to be talked "at", but most prospects don't mind being talked "with." The savvy salesperson knows the difference, and uses it to their ongoing advantage.
Target Your Content Appropriately and Leads May Follow
A new study from the Content Marketing Institute and MarketingProfs says that while 70 percent of B2B marketers are churning out more content than last year, only 21 percent are actually tracking their investments in these efforts.
Telemarketing Services Company Case Study
A Canadian business development firm was using a homegrown solution and needed a cloud-based telemarketing software to manage lead generation and appointment setting.
Lead Generation Case Study
An outsourced business development firm needed a cloud-based prospecting software and appointment setting to increase the functionality and flexibility of its agents.
Call Center Case Study
A Call Center and Appointment Setting Company in Seattle was experiencing technical glitches and poor customer service from their existing call center software provider.