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Telemarketing Software Featured Articles

The Power of Sensory Marketing
The practice of sensory marketing and branding appeals directly to customers' emotions and is a powerful tool across all types of industries.

Customer Care: When Picking Favorites is Okay
Putting more focus on the important customers that are more likely to do business with you isn't necessarily a bad thing. Focus on bettering your telemarketing software and skills and get it right this time.

Social Selling Isn't Replacing Traditional Selling Anytime Soon
While social media has changed the way individuals communicate with one another, it has also had major implications for the way the world does business. It helps with networking, human resources, business partnerships, supply chains and marketing, among other functions. It's also had a significant impact on sales, and the rise of "social selling" has been meteoric.

Proper Lead Management Fills the Sales Pipeline
Lead management features, which are often part of telemarketing solutions can ensure that inside salespeople are following all the steps necessary to warm cold leads, ensure the right contacts are made (and the right material shared) at the right time.

Avoiding 'Spray and Pray' Email Marketing
Email marketing solutions, which can work in conjunction with telemarketing software solutions, can help inside sales teams hit the right tone, personalize the message and customize emails for different groups of leads with different leads, particularly if they operate in conjunction with a company's customer relationship management (CRM) or marketing automation solution.

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Featured Whitepapers

Mastering the Lead Management Process for Inside Sales

NEW! Mastering the Lead Management Process for Inside Sales
Managing leads is one of the largest expenses and most perplexing pains experienced by inside sales teams, and only a few companies know how to do it successfully.

Dynamic Inside Sales Scripting: Be Prepared to Go with the Flow

NEW! Dynamic Inside Sales Scripting: Be Prepared to Go with the Flow
While it's clear that successful and productive sales calls are the goal of all inside sales teams, believe it or not, many do not have a dynamic script to handle different call scenarios.

Sales & Marketing Alignment: Bringing the Pieces Together

NEW! Sales & Marketing Alignment: Bringing the Pieces Together
As business professionals, we are always looking for that next big thing. The thing that drives business, increases revenue, decreases operating expense, simplifies the process, and works more efficiently.

Featured Case Studies

Colt Powertrain

NEW! Colt Powertrain
Colt Powertrain is a one-stop source for engines, transmissions and transfer cases. It offers products to automotive repair professionals, car dealers and consumers on a variety of makes and models including domestic brands like Ford, Chrysler, Chevy, and GM, as well as a range of components and engines for foreign models.

The SALT Group

NEW! The SALT Group
The SALT Group provides its clients with the most efficient and accurate Expense Reduction Reviews available today. Transactional over-payments occur on a regular basis due to a variety of reasons.

Millikin University

NEW! Millikin University
Millikin University is a private, four-year university, with traditional undergraduate programs in arts and sciences, business, fine arts, and professional studies, as well as nontraditional, adult degree completion programs (PACE) and graduate programs in business administration and nursing.