Telemarketing Software Featured Articles
Drip into Prospects' Emails, Stay Fresh in their Minds
E-mail has become an important tool for marketers today because it offers the opportunity to notify prospects and customers about promotions or other pitches as well as remind and offer follow up. It's much less intrusive than calling people when they don't want to be bothered, or sending out paper mailers that get tossed in the garbage and never read. But nonetheless, there is a fine line between sending e-mails that get you noticed or becoming a nuisance to people's inboxes.
The Right Tools to Succeed in Inside Sales
While most sales organizations may like to think they're a finely tuned machine, the hard data often doesn't support this. Sales organizations - particularly inside sales - often suffer from high turnover, poor management, insufficient tools and lackluster results. While it seems like a no-brainer that there is room for improvement in most companies, many have no idea where to start.
Avoiding Common Inside Sales and Telemarketing Mistakes
The practice of inside sales or telemarketing, particularly for business-to-business selling, is an onerous one. Typical outbound agents make hundreds of calls a day, and most of the time they're encountering voicemail, whether it's on prospects' landlines or mobile phones. Many inside sales managers believe that quantity is what counts, which is often why they turn to telemarketing software such as dialers. While it's true that the more calls you make, the more connections you're going to take, there comes a time when sales managers should focus on quality instead of quantity. As Ada Frost wrote recently for HubSpot, the traditional definition of insanity is doing the same thing over and over again and expecting different results.
Telemarketing Rules for Leaving Voicemails
If you're in the business of selling things, chances are you're familiar with scripts and knowing just the right thing to say at the right time. This is a pertinent talent in sales, and especially in telemarketing where phone skills are essential. But not just when a call is connected with potential customers or buyers is it necessary to know exactly what to say; even when leaving a voicemail, knowing just what to say can be the thing that makes or breaks a deal.
Learning from Sales Mistakes
Sales is far from the easiest job in the world. This is particularly true in the case of telemarketing, or inside sales that take place over the telephone. Often, inside salespeople need to make dozens or even hundreds of calls for every sale they get. Just as often, what might look like it's going to turn into a sale crumbles into nothing at the last moment. As a sales manager, it's easy to blame sales personnel. But there are many reasons why sales that are "close, but no cigar" fail to happen. Rather than pointing fingers, a good sales manager should use the opportunity to find out what went wrong so processes, scripts or sales training can be altered to avoid the scenario in the future.
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