Telemarketing Software Featured Article

TeleArk Launches Trade Show Boost to Bring Qualified Prospectus to Events

October 01, 2010
By Rajani Baburajan - Telemarketing Software Contributor

TeleArk, a provider of Sales Process Outsourcing or services that offer clients with lead generation, lead-to-prospect conversion and appointment setting services, launched a new division called the Trade Show Boost.

Cary Garnet, vice president of sales, said, “As the name indicates, Trade Show Boost is dedicated to bring more qualified prospects to our client's seminars, Webinars and trade shows by providing them with a set appointment to meet with their salespeople.”

TeleArk helps companies in industries such as technology services, energy, management services, medical and healthcare services, telecommunication, financial and research services by helping them accelerate sales and market share.

According to company officials, Trade Show Boost provides an “air-tight sales strategy and benefits” from using the event building expertise of TeleArk.

Trade Show Boost campaign helps to attract qualified prospects to a client’s trade or event several months before the beginning of the event and to several weeks after the end of event, the company said. By improving exposure to qualified prospects it would ultimately increase the return-on-investment or “ROI” on the event.

TeleArk’s Trade Show Boost campaign is a step by step process. It starts with spawning an up-front entry.

Chris Machut, president TeleArk, said, “Our pre-show and pre-event strategy is to touch each prospect who does not know our client and build momentum with an aggressive appointment setting and invite campaign to attract guests to our client's location.”

“We continue by setting one-on-one appointments for the sales team at the event while providing direct follow ups with each of the prospects to reduce the number of no-shows,” Machut added.

Trade Show Boost campaign does not stop after the end of the event, company officials said. It continues with important post show follow-ups. The no-shows of the event are called and rescheduled to new appointments. Then the company sets up additional appointments for the client’s sales team by following up the leads that are collected during the event.

According to the belief of TeleArk, each lead can be turned into an appointment. The company follows up each lead obtained from the event and thereby increases the number of prospectus for the sales team.

TeleArk is an advocate of green technologies like telecommuting for cost reduction and environmental protection. Earlier this year, the company announced it has employed a series of programs intended to reduce their overall energy consumption, TMCnet reported.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Juliana Kenny