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Software Advice Announces Marketing Automation Software Guide

December 13, 2010
By Deepika Mala - Telemarketing Software Contributor

Software Advice, The Authority on Software Selection, introduced Marketing Automation Software Guide, a free, online resource to help organizations select the right marketing automation software.

Reviews of the premier B2B marketing systems, buyers’ guides, side-by-side comparisons and an open forum for sharing ideas and expertise are offered by the website.

In the past five years, marketing automation has seen exponential growth as B2B marketing organizations adapt to the massive migration of buyers from traditional offline research channels to a sales cycle that happens on the web through search engines, social media and trusted third-party web resources like Software Advice. The buyers are spending more time online and finding what they need.

On the other hand, the traditional offline communication with sales reps is happening later in the process. Owing to this, both the sales and marketing organizations are finding it difficult to maintain control of this new cycle.

The marketers, through marketing automation systems are armed with the capabilities to track online behavior, manage sophisticated multi-step campaigns and help sales reps better understand prospects.

At the same time, new analytical and sales intelligence applications under the category of Revenue Performance Management are being introduced by the market leaders. To help sales reps plan their optimal next step, RPM promises a rich layer of analytical insight on top of marketing automation systems.

“We are extremely excited about the rapid adoption of marketing automation systems and the great resources we can provide to the marketplace,” said Don Fornes, founder and CEO of Software Advice, in a press release. “Our new guide is exactly the type of trusted third-party resource that buyers are seeking as they make important IT decisions.”

Software Advice, concurrent with the new website’s launch, is calling on marketing and technology experts to join the Software Advisory Board - a network of marketing and technology leaders willing to share their expertise through Software Advice websites. Marketing Automation Software Guide developed and maintained by Software Advice, is first and foremost an online community where expert contribution and collaboration provide the greatest value to visitors.

Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny

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