Telemarketing Software Featured Article

VanillaSoft Awarded 2010 Product of the Year Award for Telemarketing Software

January 21, 2011
By Janice McDuffee - TMC Copy Editor


Technology Marketing Corporation (TMC (News - Alert))’s Customer Interactive Solutions magazine awarded telemarketing software company, VanillaSoft, the 2010 Product of the Year Award.


The 13th Annual Product of the Year Award winners are featured in the January 2011 issue of Customer Interaction Solutions magazine, www.cismag.com.

Rich Tehrani, CEO, TMC, said ““VanillaSoft was granted a 2010 Product of the Year Award for its achievement in advancing contact center technologies. It has demonstrated excellence as well as provided ROI for the companies that use it.”

He added, “Customer Interaction Solutions magazine has been honoring innovative companies for 13 years and VanillaSoft has earned its place with this distinguished honor.”

VanillaSoft deploys a feature set including next-best-call logic, auto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and call recording for training. 

Ken Murray (News - Alert), president of VanillaSoft said, “We are pleased to be recognized and honored as having one of the best products in the marketplace. 2010 was a fantastic year that brought amazing growth and recognition. We are grateful to our loyal customers, team members and the media that covers us. We look forward to continued growth in 2011 with new and exciting releases.”

The company dials over existing phone systems or VOIP meaning no new or high fees for telecom, and typical users realize a production increase of 30 to 50 percent over traditional CRM.

Tom Keating, CTO and TMC Labs editorial director, said, “VanillaSoft has proven their commitment to quality and the further development of the contact center and CRM industries through its offering. The Innovation Award exemplifies the best and the most unique products and services that this industry has to offer.”

Want to learn more about the latest in communications & technology? Then be sure to attend ITEXPO East 2011, taking place Feb 2-4, 2011, in Miami. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.


Janice McDuffee has worked in marketing, editing and freelance writing for companies including SheKnows and HBM Inc. after receiving her master's and bachelor's degrees in journalism from the University of Illinois Urbana-Champaign. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny



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