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AutoTrader.com Signs Agreement to Acquire CRM and Call Software Provider

May 20, 2011
By Anil Sharma - Telemarketing Software Contributor


AutoTrader.com has signed a definitive agreement to acquire VinSolutions, a provider of end-to-end solution platforms for dealers including Customer Relationship Management (CRM), Internet Lead Management (ILM) , inventory management tools, dealer websites, sales management and desking tools, social media and direct targeted marketing campaign tools.


The transaction is expected to close by mid-June, however, terms of the deal were not disclosed.

After the acquistion, VinSolutions will operate as a subsidiary of AutoTrader.com, and the two companies will collaborate on methods of infusing value into both companies and all of their customers, which will primarily be in the areas of product development, operations and sales. 

"We are thrilled to acquire VinSolutions and add it to our best-in-class portfolio of dealer software solutions companies," said Chip Perry , president and CEO of AutoTrader.com, in a statement.

Perry said that over the last few years, the online marketing and dealer software solutions space has continued to grow and thrive which has been important to dealers' success, but at the same time it has become increasingly challenging and cumbersome.

He said that VinSolutions will further ramp up the company’s dealer solutions product suite to provide dealers with a simpler, more functional one-stop-shop solution of Internet marketing software tools accessible by the dealer through a single sign-on tool.

"VinSolutions is a strong complement to our existing dealer software companies, and a priority for us will be to ensure the scalability of VinSolutions software & customer support, and to execute on plans for how VinSolutions will integrate with vAuto, HomeNet and CDMdata to create an even more powerful suite of Internet marketing and sales related software solutions for dealers," Perry added.

"Our team is very excited to join forces with AutoTrader.com because we are both passionate about helping dealers use the internet and innovative technology to grow their business," said Mike Dullea, CEO of VinSolutions.com.

"Together we will strive to constantly improve how we serve our dealers and how we help them attract, serve and retain their customers," said Dullea.


Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.

Edited by Juliana Kenny



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